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Spirits & Alcohol
Trend Report for Your Brand
02.07.23
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Infused Wine
Alcohol Wellness
Coconut Seltzer
Canned Mezcal
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Spirits & Alcohol
Your Brand
Tana
Feb 7th, 2023 Want an update on this report's topic? Click here.
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Metaverse Beverage
The beverage industry is entering the metaverse with digitized products
Trend - The alcoholic beverage industry is turning to the metaverse to create digital branded assets. Companies are creating collectible NFTs alongside their physical products to build a presence in the virtual space and develop an intersection between the tangible and the digital worlds.
Insight - The metaverse space is quickly gaining the attention of the masses. While consumers are excited by the cutting-edge technology, the unfamiliar space can feel overwhelming. As a result, digital products that have connections to the tangible world through product branding create a sense of familiarity to help consumers navigate new technology.
Insight - The metaverse space is quickly gaining the attention of the masses. While consumers are excited by the cutting-edge technology, the unfamiliar space can feel overwhelming. As a result, digital products that have connections to the tangible world through product branding create a sense of familiarity to help consumers navigate new technology.
Trend Themes
1. Metaverse Beverage - The alcoholic beverage industry creates collectible NFTs alongside their physical products to build a presence in the virtual space.
2. Phygital Alcohol Releases - Luxury alcohol brands are enriching experience for their customers with NFTs as well as digital or tangible assets.
3. Asset-backed NFT Alcohol - High-end alcohol brands are selling NFTs of exclusive bottles that buyers can redeem for the tangible product, blurring the physical and digital world boundary.
Industry Implications
1. Alcohol - NFTs are helping establish unique brand identities in the digital and physical world for luxury alcohol brands.
2. Hospitality - NFTs are transforming the way consumers engage with their favorite bars and restaurants.
3. Art - NFTs are creating new opportunities for artists to collaborate with alcohol and hospitality brands.
Collectible NFT Cocktails
Eve Bar's Digital Assets Take After the Bar's Signature Serves
Asset-Backed Whiskey NFTs
Rlon Wang & Glenfiddich Created an NFT Whiskey Bottle for Lunar New Year
Extra-Crisp Zero-Carb Beers
Bud Light Next Contains No Carbs and Will Launch with Its Own NFTs
Phygital Tequila Releases
The New Patrón' Chairman’s Reserve Comes with the Brand's First-Ever NFT
Asset-Backed NFT Wines
Wine Spies' Enigma Label Released One-of-One Bottles via Auction
Metaverse Beverage
The beverage industry is entering the metaverse with digitized products
How can your brand increase its online presence?
Overlooked Opportunity #1 - Workshop Question
Alcohol Wellness
The alcohol industry takes inspiration from popular wellness practices
Trend - The continued popularity of the wellness (or self-care) industry in North America has resulted in alcohol brands now being inspired by various wellness practices. Products in this space include everything from electrolyte-infused beers to "mindfulness" wine branding.
Insight - The various long-term stresses North Americans have faced in recents years--including the ongoing pandemic and its restrictions, financial stressors and burnout--has resulted in more consumers turning to self-soothing practices. The popularity of the wellness industry has blossomed as a result, and has made more businesses take inspiration from this space.
Insight - The various long-term stresses North Americans have faced in recents years--including the ongoing pandemic and its restrictions, financial stressors and burnout--has resulted in more consumers turning to self-soothing practices. The popularity of the wellness industry has blossomed as a result, and has made more businesses take inspiration from this space.
Trend Themes
1. Wellness-focused Alcohol - As consumers increasingly seek to balance indulgence with health, opportunities abound to develop health-based alcoholic products targeting conscious consumers.
2. No-alcohol and Low-alcohol Alternatives - The rise of Millennial and Gen Z moderation movements means huge potential for no-alcohol and low-alcohol beverages, as well as plant-based alternatives and botanical spirits to deliver innovative yet healthy drinking experiences.
3. Cross-pollination of Industries - Collaborations and crossover between seemingly disparate industries, such as beer and apparel, can provide fresh and unexpected synergetic opportunities.
Industry Implications
1. Food and Beverage - The restaurant, wine, and beverage industries should explore wellness and health-based offerings, zero-proof spirits, and low-alcohol beverages.
2. Retail and Fashion - Retail and fashion companies can tap into the growing trend of wellness-focused apparel and integrated marketing launches.
3. Tech and Marketing - The intersection of tech and marketing can create innovative and effective ways to market health-based alcoholic products, such as using AI-powered algorithms to create targeted ad campaigns for conscious consumers.
Mindful Low-Alcohol Wines
Mind & Body Wines Appeals to Consumers with Wellness-Driven Lifestyles
Plant-Based Alcohol Alternatives
Tenneyson's Black Ginger Mimics the Heat of Booze
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Wellness-Focused Beer-Branded Apparel
Michelob Ultra & Gut Mexico City Debut 'Michelob Origins'
Zero-Proof Botanical Spirits
Abstinence Spirits Launches Its Full Range in the United States
Alcohol Wellness
The alcohol industry takes inspiration from popular wellness practices
What popular industry could your brand realistically take inspiration from?
Overlooked Opportunity #2 - Workshop Question
Coconut Seltzer
Coconut water is used as a base for cocktails and seltzers
Trend - Coconut water is being featured as a primary ingredient in canned cocktails and seltzers, typically alongside other tropical flavors. These alcoholic beverages aim to appeal in the summer months.
Insight - Diet culture and the language associated with it is changing to be less about restriction and more about balance. This means that health-conscious consumers are more likely to indulge, but in a way that still aligns with their personal goals. Brands that offer traditionally "indulgent" foods and beverages are accommodating this shift by incorporating nutritious ingredients that consumers trust.
Insight - Diet culture and the language associated with it is changing to be less about restriction and more about balance. This means that health-conscious consumers are more likely to indulge, but in a way that still aligns with their personal goals. Brands that offer traditionally "indulgent" foods and beverages are accommodating this shift by incorporating nutritious ingredients that consumers trust.
Trend Themes
1. Coconut Water-infused Beverages - Beverage companies are incorporating coconut water as a primary ingredient to offer a healthier and refreshing option for consumers who seek more mindful and better-for-you drinking habits.
2. Indulgence with Balance - Brands are accommodating the shift towards more balanced and less restrictive diet cultures by offering traditionally indulgent foods and beverages with nutritious ingredients that align with consumers' personal wellness goals.
3. Topical Cocktails - Alcoholic beverages with tropical flavors are popular during the summer months, appealing to consumers who seek refreshing and exotic taste experiences.
Industry Implications
1. Beverage Industry - Beverage brands can explore incorporating coconut water and tropical flavors to offer refreshing and healthier options for consumers seeking more mindful drinking habits.
2. Wellness Industry - As the wellness industry is booming, brands can cater to consumers who seek better-for-you ingredients by offering traditionally indulgent foods and beverages with nutritious ingredients that align with their personal wellness goals.
3. Alcohol Industry - Alcohol brands can expand their product lines by incorporating coconut water and tropical flavors to offer refreshing and exotic taste experiences that appeal to consumers during the summer months.
Coconut Water-Infused Seltzers
The Michelob ULTRA Organic Seltzer Essential Collection is Tasty
Refreshing Coconut Water Cocktails
The Sunboy Spiked Sparkling Coconut Water Has a 5% ABV
Premium Coconut Cocktails
Diageo and The Vita Coco Company Teamed Up to Create Canned Cocktails
Coconut Water Cocktails
VOCO is a Better-for-You Cocktail Made for Mindful Consumers
Coconut Seltzer
Coconut water is used as a base for cocktails and seltzers
How could your brand better balance indulgence and health for its customers?
Overlooked Opportunity #3 - Workshop Question
Canned Mezcal
Mezcal-based cocktails and seltzers become more popular
Trend - The continued growth of canned alcoholic seltzers has resulted in alcohol brands extending their reach in this space. Now, brands in this space are increasingly releasing mezcal-based canned cocktails and seltzers.
Insight - The portability of canned beverages, coupled with the wide range of beverage types that are available, has resulted in consumers opting for these drinks in social settings, particularly outdoor ones. Consumers are no longer limited in the pre-made cocktail options they have to experiment with, and are interested in diversifying what they try in this space.
Insight - The portability of canned beverages, coupled with the wide range of beverage types that are available, has resulted in consumers opting for these drinks in social settings, particularly outdoor ones. Consumers are no longer limited in the pre-made cocktail options they have to experiment with, and are interested in diversifying what they try in this space.
Trend Themes
1. Canned Mezcal Cocktails - With the portability of canned alcohol beverages, coupled with the wide range of beverage types that are available, consumers are interested in diversifying what they experiment with in this category.
2. Low Calorie Mezcal-based Cocktails - The demand for healthy and low-calorie beverages is growing steadily, presenting a disruptive innovation opportunity for businesses to incorporate natural and low-calorie ingredients in mezcal-based drinks.
3. Functional Canned Mezcal Cocktails - The increasing demand for functional beverages represents an opportunity for brands like Madre Mezcal to create canned mezcal-based seltzers that contain superfood-based ingredients to meet consumers' health and wellness interests.
Industry Implications
1. Alcoholic Beverages - With the growth of the canned cocktail trend, businesses can create, market, and sell ready-to-drink mezcal-based cocktails that can attract outdoor or on-the-go drinkers.
2. Premiumization - Tequila's smokier cousin, mezcal, is gaining traction among consumers due to its unique flavor and authenticity. There is an opportunity to create premium and high-quality canned mezcal-based cocktails as a result of this trend.
3. Health and Wellness - Businesses can cater to health-conscious consumers by making low-calorie and functional mezcal-based cocktails that contain natural and superfood-based ingredients. This innovation can create a new market niche within the canned cocktail industry.
Flavorful Ready-to-Drink Margaritas
MARGS Boasts Refreshing and Delicious Canned Drinks
Cold-Pressed Juice Cocktails
Margaret Cocktails Delivers Ultra-Fresh, Convenient Cocktails
Functional Mezcal-Based Seltzers
Madre Mezcal Launches Its First RTD Line, 'Desert Water'
RTD Sparkling Margaritas
sipMARGS is a Low Calorie and Low Carb Ready-to-Drink Cocktail
Sparkling Canned Mezcal Cocktails
These Cocktails Blend Oaxacan Agave With Vibrant Tropical Notes
Canned Mezcal
Mezcal-based cocktails and seltzers become more popular
How could your brand prioritize convenience in its product experience?
Overlooked Opportunity #4 - Workshop Question
Infused Wine
Infused wines offer enhanced flavor experiences
Trend - Alcohol brands are creating more unique flavor profiles with wines that are infused with unlikely flavors. Products in this space include everything from lemonade-infused wines to mustard seeds.
Insight - Millennials and Gen Z are less likely to consume alcohol in large amounts, and more likely to experiment with unique flavors and formulations. This shift in focus to flavor and nutrition has made brands more creative in their offerings--pairing unlikely products, ingredients and flavors to pique consumer interest.
Insight - Millennials and Gen Z are less likely to consume alcohol in large amounts, and more likely to experiment with unique flavors and formulations. This shift in focus to flavor and nutrition has made brands more creative in their offerings--pairing unlikely products, ingredients and flavors to pique consumer interest.
Trend Themes
1. Flavor Infusions - Alcohol brands are experimenting with unique and unusual flavor profiles by infusing wines with unlikely flavors like tea, lemonade, mustard, and fruit juice.
2. Low Alcohol Content - Millennials and Gen Zers are more interested in unique flavors and low-alcohol content drinks, leading to the creation of infused wines with lower ABV.
3. Convenient, Ready-to-drink - Packaged in cans and bottles, these infused wines encourage casual drinking and appeal to a more demand for convenience and ready-to-drink products.
Industry Implications
1. Alcohol - The infused wine trend and low-alcohol content align with the demand for craft and specialty drinks in the alcohol industry.
2. Packaging - The focus on convenient packaging offers opportunities to develop innovative packaging solutions that align with consumer preferences for on-the-go drinking.
3. Food & Beverage - The infusion trend offers opportunities for cross-industry collaborations between the food and beverage industry, creating unique flavor combinations for consumers.
Lemonade-Infused Wines
Lemonade Stand at Main & Vine Boasts Wine Infused with Lemonade and Fruit
Juice-Infused Wines
Fruit Infusions are Enhanced with Real Fruit Juice & Natural Fruit Flavors
Mustard-Infused Wines
La Moutarde Vin Celebrates the Wine Used in Grey Poupon Dijon
Spice-Forward Orange Wines
Winzer Krems O Orange Wine is Launching into the UK Market
Infused Wine
Infused wines offer enhanced flavor experiences
How is your brand engaging new demographics?
Overlooked Opportunity #5 - Workshop Question
NFT Scotch Whisky Bottles
This Exclusive Johnnie Walker Release Dropped with a Non-Fungible Token
In partnership with the first-of-its-kind D2C non-fungible token marketplace for luxury wine and spirits, BlockBar.com, and Web3 consultancy Vayner3, the world's top Scotch Whisky brand is introducing a new Johnnie Walker release.
75 limited-edition Johnnie Walker Blue Label Ghost and Rare expressions are available on BlockBar.com and this release explores "the character of exceptional and rare whiskies from one of world's most famous Grain Whisky distilleries." For the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, there's not just the physical one-liter bottle that's dropping, there's also an NFT bottle and a unique art piece by award-winning generative AI artist and photographer Ivona Tau that takes cues from water and its waves as an unstoppable force of nature.
75 limited-edition Johnnie Walker Blue Label Ghost and Rare expressions are available on BlockBar.com and this release explores "the character of exceptional and rare whiskies from one of world's most famous Grain Whisky distilleries." For the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, there's not just the physical one-liter bottle that's dropping, there's also an NFT bottle and a unique art piece by award-winning generative AI artist and photographer Ivona Tau that takes cues from water and its waves as an unstoppable force of nature.
Sep 13th, 2022
Sources: prnewswire
Trend Themes
1. Luxury NFT Collectibles - Opportunities for luxury brands to explore NFT collectibles as a new form of premium product and enhance customer experience.
2. D2C NFT Marketplace - The emergence of a new D2C marketplace for luxury wine and spirits leveraging NFT technology represents a disruptive innovation in the liquor industry.
3. AI Artists in Branding - Brands can leverage AI-generated artworks in branding to create unique and compelling visual identities.
Industry Implications
1. Liquor Industry - The use of NFT technology to create exclusive, limited-edition bottles represents an opportunity for the liquor industry to embrace digital innovation and grow in the luxury market.
2. Blockchain Industry - Blockchain and cryptocurrency companies can partner with luxury brands to develop innovative D2C marketplaces that leverage NFT technology as a new asset class.
3. Artificial Intelligence Industry - The use of AI-generated artwork in branding presents an opportunity for AI companies to collaborate with luxury brands to create unique and visually appealing branding assets.
SCORE
7.4
Popularity
Activity
Freshness
Related Examples
Whiskey-Themed Scented Candles
The D.S. & Durga x Johnnie Walker Blue Label Candle is Aromatic
Heist-Inspired Whisky Bottles
This Special Johnnie Walker Red Label Bottle Shares Hidden Messages
Drinkable Valentine's Day Cards
NIPYATA! cards Sells Drinkable Cards for Just About Any Occassion
Lunar New Year Scotches
The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium
NFT-Paired Whiskies
This Johnnie Walker Masters of Flavour Whiskey is Limited to Seven Bottles
Innovating Through Flavor
An Interview with Emma Walker, Johnnie Walker Master Blender
Chinese Single Malt Distilleries
Diageo Plans to Open a Single Malt Whisky Distillery in China
Mixing-Friendly Whiskeys
The Johnnie Blonde Whiskey is Matured in Sweet American Oak Barrels
Experiential Whisky Facilities
Johnnie Walker Celebrates 200 Years and a New Facility in Edinburgh
Chocolatey Espresso Wine Drinks
ChocoVine Espresso is a a Limited-Edition Offering
ChocoVine Espresso is a new limited-edition alcohol product for consumers to enjoy when looking for something that's sweet, creamy and rather complex.
The product is crafted with a blend of creamy Dutch chocolate along with a fruit red win and notes of roasted coffee beans. The liqueur-like product is best enjoyed on the rocks and is expected to be a hit amongst existing fans, but also those who are new to the brand. The product is ideal as a dessert or for being used different cocktails with a creamy base.
Global CEO of De Kuyper Royal Distilelrs Mark de Witte commented on the ChocoVine Espresso saying, "Coffee Cocktails continue to be among the most sought-out cocktails in the United States. ChocoVine Espresso delivers the perfect distinctive flavour that supports our global brand initiatives and company vision."
The product is crafted with a blend of creamy Dutch chocolate along with a fruit red win and notes of roasted coffee beans. The liqueur-like product is best enjoyed on the rocks and is expected to be a hit amongst existing fans, but also those who are new to the brand. The product is ideal as a dessert or for being used different cocktails with a creamy base.
Global CEO of De Kuyper Royal Distilelrs Mark de Witte commented on the ChocoVine Espresso saying, "Coffee Cocktails continue to be among the most sought-out cocktails in the United States. ChocoVine Espresso delivers the perfect distinctive flavour that supports our global brand initiatives and company vision."
Sep 5th, 2022
Trend Themes
1. Creamy Alcoholic Beverages - Develop and release more alcoholic beverages with creamy textures and complex flavors for the dessert and cocktail market.
2. Coffee-based Alcoholic Beverages - Create new coffee-based alcoholic beverages or incorporate coffee flavors into established alcoholic beverages.
3. Limited-edition Alcohol Products - Introduce and market limited-edition alcohol products with unique and complex flavor profiles to appeal to existing fans and draw new customers.
Industry Implications
1. Alcoholic Beverage - Innovate and release unique and complex flavored alcoholic beverages to appeal to a wider demographic of cocktail and dessert enthusiasts.
2. Coffee - Expand product lines or incorporate coffee flavors into established food and beverage products to appeal to coffee lovers looking for unique experiences.
3. Chocolate - Collaborate with distilleries or use chocolate-based ingredients to create unique alcoholic beverages for the dessert and cocktail markets.
SCORE
4.5
Popularity
Activity
Freshness
Related Examples
Gamified Wine Labels
Chronic Cellars' AR Wine Packaging Delivers a Gamified Experience
Chic Boxed Wines
Laylo Makes Wine in a Box That's Design-Conscious & Delicious
Versatile Vegan Wines
This Collection Comprises Vegan Versions Of Venerable Wine Varieties
Caribbean-Inspired Drink Mixers
ZURENA Caribean Drink Mixers Blend Spices & Tropical Fruit Juices
K Pop-Star Wine Labels
T.O.P Announced his T'SPOT Winery with a Winter 2022 Release Date
De-Alcoholized CBD-Infused Wines
The 66° Beverage Company CBD-Infused Wines Come in Three Options
Sugar-Free Vegan Wines
UN’SWEET Wine Launches a Range of Vegan Blends
50-Year Aged Port Wines
Kopke Announces Two 50-Year Additions to its Port Wine Category
Organic Vegan-Friendly Wines
Mouton Cadet and Lagardère Release a New Line of Organic Wines
Pumpkin Spice-Flavored Alcohols
Ironton Distillery Has Released the 'Pumpkin Spice Liqueur'
Ironton Distillery will debut its seasonal ‘Pumpkin Spice Liqueur’ on September 16. The award-winning liqueur is made with real pumpkin, warm cinnamon, nutmeg, and cloves. The packaging sleeve reveals a beautiful array of flowers, while the liquid is a deep honey color. Interested consumers can save $2 off on their bottle through Ironton Distillery’s pre-order program, and every order comes perfectly packaged with a free pumpkin. For 2022, Ironton will also be adding a commemorative pin on top of the goodies.
In the product description, the company writes: “Drink it over ice, add a slash to your coffee for a boozy twist on a pumpkin spice latte, or add it straight to your pumpkin pie filling before baking. Be proud of being #Basic!”
In the product description, the company writes: “Drink it over ice, add a slash to your coffee for a boozy twist on a pumpkin spice latte, or add it straight to your pumpkin pie filling before baking. Be proud of being #Basic!”
Sep 8th, 2022
Sources: bevnet & irontondistillery
Trend Themes
1. Pumpkin Spice-alcohol Hybrid Products - Opportunity for companies to explore creating and marketing products that combine popular fall flavors with alcohol.
2. Seasonal Liqueurs - Opportunity for companies to develop and market limited edition liqueurs that cater to seasonal demand.
3. Innovative Packaging for Alcoholic Beverages - Opportunity for companies to explore creative packaging solutions that enhance the aesthetic appeal of their product and draw in consumers.
Industry Implications
1. Alcoholic Beverage Industry - Companies in this industry can explore creating seasonal and hybrid-based alcoholic products and innovative packaging to attract customers.
2. Food and Beverage Industry - Companies in this industry can explore partnering with other industries to create limited edition products that cater to seasonal demand, as seen with the Pumpkin Spice liqueur.
3. Packaging Industry - Companies in this industry can explore creative and visually appealing packaging solutions to cater to the growing demand for aesthetically pleasing products, as seen with the Pumpkin Spice liqueur's packaging design.
SCORE
2.9
Popularity
Activity
Freshness
Related Examples
Artistic Color-Changing Cocktails
MoMA and The Modern Created Matisse-Inspired Cocktails
Temperature-Reactive Liqueur Bottles
The Jägermeister 'The Secret is Ice Cold' Campaign is Icy
Upcycled Strawberry Gins
Sorted Food and Sloemotion Distillery Launch 'Strawberry Gin Liqueur'
Chocolatey Espresso Wine Drinks
ChocoVine Espresso is a a Limited-Edition Offering
Customizable Pumpkin Spice Coffees
7-Eleven Will Reintroduce its 'Pumpkin Spice Latte'
Collaboration Coffee Liqueurs
The Mr Black x Ilegal Mezcal Cask Coffee Liqueur is Balanced
Licorice-Flavored Spanish Liqueurs
Artisanal Aguardiente Brand 'Mil Demonios' Launches in the U.S.
Pumpkin Spice Bourbon Cocktails
Razzoo’s Cajun Cafe Has a Pumpkin Spice Old Fashioned for Fall
Spicy Whiskey Liqueurs
The Dubliner Irish Whiskey Debuts Its New 'Fiery Whiskey' Liqueur
Smooth Legacy-Honoring Whiskys
Ian Macleod Distillers Unveils the Newest Glengoyne Legacy Series
Glengoyne Distillery has announced the U.S. launch of their ‘Legacy Series: Chapter Three,’ an award-winning whisky that celebrates Sir Arthur John Tedder’s time at Glengoyne. The whisky's smooth, creamy vanilla scent is followed by notes of mixed berries and spicy cinnamon, standing out through an opulent foundation of apple strudel and luscious pears. The trilogy's final installment has a fruity flavor profile with hints of spiced buns and alcoholic raisins that gradually give way to Tarte Tatin's velvety caramel flavor and creamy sherry.
“Chapter Three is incredibly special and pays homage to Sir Tedder and the vital role he played in defining Glengoyne’s commitment to unhurried excellence. Glengoyne Distillery is known for its dedication to craft and time, one which has led us to becoming an award-winning Scotch whisky, and we owe so much to Sir Tedder for that,” said Katy Muggeridge, brand director of Glengoyne Distillery.
“Chapter Three is incredibly special and pays homage to Sir Tedder and the vital role he played in defining Glengoyne’s commitment to unhurried excellence. Glengoyne Distillery is known for its dedication to craft and time, one which has led us to becoming an award-winning Scotch whisky, and we owe so much to Sir Tedder for that,” said Katy Muggeridge, brand director of Glengoyne Distillery.
Nov 14th, 2022
Trend Themes
1. Legacy Whisky Series - The trend of creating Legacy whisky series that honors key figures or historic events offers opportunities for distillers to tell stories and connect with customers.
2. Fruit Flavored Whisky - The trend of fruit flavored whisky offers opportunities for distillers to create unique taste experiences and appeal to new audiences, while still maintaining the traditional scotch whisky profile.
3. Velvety Caramel Flavor - The trend of using velvety caramel flavor in whisky offers opportunities for distillers to experiment with innovative flavor combinations that could set them apart in the market.
Industry Implications
1. Alcohol & Beverage - The alcohol and beverage industry has an opportunity to capitalize on the trend of creating Legacy whisky series and fruit flavored whisky by experimenting with flavored whisky and creating unique, story-driven branding to appeal to consumers.
2. Luxury Goods - The luxury goods industry has an opportunity to market and sell premium whisky products like the Glengoyne Legacy Series to affluent consumers looking for high-end experiences and unique tastes.
3. Hospitality - The hospitality industry can take advantage of the trend of fruit flavored whisky by offering unique drink options to customers and capitalizing on the growing popularity of the flavored whisky category.
SCORE
1.8
Popularity
Activity
Freshness
Related Examples
Coffee-Infused Whiskeys
The Macallan Harmony Collection Smooth Arabica Combines Coffee and Whiskey
Sustainably Inked Whisky Bottles
These Johnnie Walker Bottles Use Ink Made from Air Pollution
Kpop Singer-Backed Whiskys
BLACKPINK's LISA Launches a Limited Edition 'Chivas 18' Whisky Bottle
Sculptural Whiskey Bottle Cases
Kengo Kuma Creates a New Sculptural 48-Piece Modular Design
Luxury Whisky NFTs
DEWAR’S Launches the First NFT of the 'Double Double Rye Cask Finish'
Non-Alcoholic Highland Whiskys
Lyre’s Highland Malt is the Brand's First Whisky-Style Spirit
Limited Heritage-Focused Bourbon
Old Forester Debuts a Limited-Edition Bourbon with King Ranch
Artful Nature-Inspired Whiskeys
Glenmorangie Releases the ‘A Tale of the Forest' Premium Whiskey
Peanut Butter-Banana Whiskeys
Select Club Launches a Peanut Butter and Banana-Flavored Whiskey
High-Quality Canned Margaritas
The Picante Spicy Margarita is Made with Serrano Chilis and More
The Picante Spicy Margarita has been created by the London-based fashion brand as a premium canned cocktail perfect for sipping as an alternative to a mixologist-made refreshment. The drink is crafted using a mix of Serrano chilis, tequila, fresh lime juice and agave for sweetness, which all combine to create a high-quality refreshment to enjoy. The cocktail is mixed and canned in London, and maintains a gluten-free recipe that is also suitable for vegans.
The Picante Spicy Margarita comes in fridge packs of six cans and features a 14.7% ABV to give it a solid kick of alcohol. The drink is best served cold and comes as one of a growing number of high-quality refreshments as consumers seek out ways to enjoy bar-quality products from home.
The Picante Spicy Margarita comes in fridge packs of six cans and features a 14.7% ABV to give it a solid kick of alcohol. The drink is best served cold and comes as one of a growing number of high-quality refreshments as consumers seek out ways to enjoy bar-quality products from home.
Dec 16th, 2022
Sources: hypebeast & picantedrink
Trend Themes
1. Premium Canned Cocktails - The rise of high-quality canned cocktails allows companies to offer premium and convenient drinks for at-home consumption.
2. Spicy Beverages - Incorporating spicy ingredients like Serrano chilis into drinks represents a growing trend for those seeking bold and unique taste experiences.
3. Gluten-free and Vegan Products - The demand for gluten-free and vegan products presents an opportunity for businesses to cater to consumers with dietary restrictions.
Industry Implications
1. Alcohol Manufacturing - Businesses can experiment with unique ingredient combinations to create premium canned cocktails that stand out in the competitive alcohol industry.
2. Food and Beverage Retail - Retail stores can stock premium canned cocktails, providing consumers with a convenient and high-quality alternative to traditional mixologist-made beverages.
3. Health Food Stores - The trend toward gluten-free and vegan products makes health food stores a prime location for companies to sell their premium canned cocktails to a health-conscious market.
SCORE
3.3
Popularity
Activity
Freshness
Related Examples
1.75L Canned Cocktails
Party Can Boast 1.75L of Alcohol in Three Delicious Flavors
Song-Themed Canned Cocktails
The Beach Boys' Mike Love Launches 'Club Kokomo' Beverages
Canned Espresso Martinis
Blossom's Espresso Martini in a Can is Boozy, Chocolatey & Bubbly
Tea-Infused Botanical Cocktails
Hard Sipper House Punch Combines Rich Organic Tea & Hard Seltzer
Adult-Themed Canned Cocktails
The Country Luau Dirty Shirley Has a 5.5% ABV
Festive Canned Martinis
Loverboy's Holiday Cookie Duo Makes Sugar Cookies & Gingerbread Drinkable
Canned Premium Cocktail Refreshments
Easy Liquor Cocktails Come in Four Delicious Flavors
Rosy Spirit Canned Cocktails
Lanique Spirit of Rose is Introducing Two New Canned Cocktails
Honey-Infused Canned Cocktails
Spirited Hive's Gin Lemon Cocktail is Sweetened by Wildflower Honey
Extra-Dark Bourbon Whiskeys
Bulleit Launches New 'Frontier Whiskey Barrel Strength Bourbon'
Bulleit Whiskey has announced the launch of its Bulleit Frontier Whiskey Barrel Strength Bourbon, which will be sold at retailers throughout the United States, just in time for the holidays.
Bulleit Barrel Strength was created by emptying and blending a small batch of barrels without the use of water at any point in the process. Because of this, Bulleit Barrel Strength differs from Bulleit Bourbon in flavor and color since there is no water dilution in it.
Because bourbon is bottled straight from the barrel, unfiltered, the alcohol content varies from batch to batch but often falls between 120 and 125 proof. The new whiskey comes in a distinctive Bulleit bottle, which was inspired by the American frontier and has an orange and black label.
Bulleit Barrel Strength was created by emptying and blending a small batch of barrels without the use of water at any point in the process. Because of this, Bulleit Barrel Strength differs from Bulleit Bourbon in flavor and color since there is no water dilution in it.
Because bourbon is bottled straight from the barrel, unfiltered, the alcohol content varies from batch to batch but often falls between 120 and 125 proof. The new whiskey comes in a distinctive Bulleit bottle, which was inspired by the American frontier and has an orange and black label.
Nov 10th, 2022
Trend Themes
1. Extra-dark Bourbon Whiskeys - The trend towards extra-dark bourbon whiskeys highlights the opportunity for distillers to create bold, unique flavor profiles that stand out in a crowded market.
2. Barrel-strength Whiskey - The increasing popularity of barrel-strength bourbon creates an opportunity for distillers to differentiate themselves and appeal to sophisticated whiskey drinkers looking for a bold, unfiltered experience.
3. Small Batch Production - The resurgence of small-batch whiskey production allows for the creation of unique, high-quality bourbons that appeal to discerning consumers seeking authenticity and craftmanship.
Industry Implications
1. Distilleries - Distilleries can benefit from the trend towards extra-dark and barrel-strength bourbons by experimenting with unique flavor profiles and production processes that appeal to whiskey enthusiasts.
2. Retail - Retailers can take advantage of the growing popularity of bourbon by providing a diverse selection of unique, high-quality bottlings that meet the demands of discerning whiskey drinkers.
3. Hospitality - Bars, restaurants, and hotels can leverage the trend towards small-batch and barrel-strength bourbons by offering curated selections and unique tasting experiences that attract discerning customers seeking new and exciting flavor experiences.
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Peachy Handcrafted Kombuchas
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Opulent Scotch Whiskies
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Premium 100 Proof Whiskeys
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Small Batch Blended Whiskeys
Dixon Dedman Launches His New '2XO Kentucky Straight Bourbon Whiskey'
Double Barrel-Aged Whiskeys
The Dalmore 21 Year Old Whiskey Was Aged in Two Barrels
Deluxe Kentucky Straight Bourbons
This Delectable Bourbon is Available In Only 2,700 Bottles
1.75L Canned Cocktails
Party Can Boast 1.75L of Alcohol in Three Delicious Flavors
As we head into the entertaining season with the upcoming holidays, many may be drawn to a Party Can, the 1.75L canned cocktail. Party Can is available in three party-ready flavors Passion Fruit Cosmicpolitan, Gold Rush Old Fashioned, and Triple Spice Margarita, and can be shipped across 38 states.
With 12 servings per Party Can, each drink equates to roughly $2.50 a pour, which is another great bonus for staying a bit more budget-friendly this season. Moreover, Party Cans can be resealed and stored in the fridge for over a month after opening, making them a delicious option to sip on all holiday season.
Party Cans are available individually both in stores and online for an MSRP of $29.99 or in a variety pack of three for $79.99.
With 12 servings per Party Can, each drink equates to roughly $2.50 a pour, which is another great bonus for staying a bit more budget-friendly this season. Moreover, Party Cans can be resealed and stored in the fridge for over a month after opening, making them a delicious option to sip on all holiday season.
Party Cans are available individually both in stores and online for an MSRP of $29.99 or in a variety pack of three for $79.99.
Nov 10th, 2022
Sources: drinkpartycan & facebook
Trend Themes
1. Canned Cocktails - The rise of canned cocktails presents an opportunity for beverage companies to expand their product offerings and cater to an on-the-go consumer market.
2. Party-sized Alcoholic Beverages - Creating alcoholic beverages that are party-sized and resealable could disrupt the market by providing an easy, convenient, and cost-effective way for consumers to have cocktails at home.
3. Direct-to-consumer Alcohol Sales - The availability of Party Can online, and the ability for producers to ship across multiple states, presents an opportunity for alcohol companies to tap into direct-to-consumer sales and expand their customer base outside of physical retail locations.
Industry Implications
1. Beverage Industry - Beverage companies can expand their product lines by incorporating canned cocktails and party-sized alcoholic beverages to cater to the changing preferences of consumers.
2. Online Retail Industry - The ability to ship Party Can across multiple states presents an opportunity for online retailers to expand their offerings in the beverage market and create a more convenient shopping experience for consumers.
3. Alcohol Industry - The direct-to-consumer sales of Party Can presents a disruptive opportunity for alcohol companies to sell and market their products outside of traditional retail locations, thereby reaching a wider audience of consumers.
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6
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Related Examples
THC-Infused Cocktails
Klaus Launched the 'Mezzrole' Ready-to-Drink Cocktail with 10mg THC
Mom-Themed Holiday Cocktails
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Malt-Free Hard Lemonades
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Low-Cal Tequila Seltzers
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All-Natural RTD Mimosas
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DIY Hard Seltzer Cans
Tito's Handmade Vodka Created Refillable Empty Cans for Making Seltzer
Fermented Vivo Tequila
Siempre Spirits Unveils Its Newest Tequila, 'Siempre Exclusivo-Vivo'
Indie alcohol brand Siempre Spirits Limited has announced the launch of 'Siempre Exclusivo-Vivo,' a limited-edition tequila made using artisanal techniques. The production of the new tequila is limited to a total of just 9000 bottles.
In addition, the article spirit gets its name -- Siempre Exclusivo-Vivo -- from a traditional Hispanic tequila production method that involves fermenting most Vivo while yeast is still living inside of it. While the beverage may lose some of its effectiveness and alcohol, each bottle will have more agave essence, giving it a distinct depth and flavor diversity.
“While many are putting simple tequila into intricate, beautiful bottles, Vivo is the exact opposite. It is a harmony of carefully selected agave and lost distilling techniques, absolutely never seen in the tequila world, created by one the world’s most respected Maestro Tequileros placed in an overly simple glass bottle," said Alex Lacroix, Co-Founder, Siempre.
In addition, the article spirit gets its name -- Siempre Exclusivo-Vivo -- from a traditional Hispanic tequila production method that involves fermenting most Vivo while yeast is still living inside of it. While the beverage may lose some of its effectiveness and alcohol, each bottle will have more agave essence, giving it a distinct depth and flavor diversity.
“While many are putting simple tequila into intricate, beautiful bottles, Vivo is the exact opposite. It is a harmony of carefully selected agave and lost distilling techniques, absolutely never seen in the tequila world, created by one the world’s most respected Maestro Tequileros placed in an overly simple glass bottle," said Alex Lacroix, Co-Founder, Siempre.
Nov 11th, 2022
Sources: bevnet & siempretequila
Trend Themes
1. Artisanal Alcohols - The trend of creating unique spirits using artisanal techniques and uncommon ingredients presents an opportunity for disruptive innovation in the alcohol industry.
2. Fermentation Techniques - Incorporating fermentation techniques, especially those indigenous to a particular region or culture, can introduce new flavors and textures to traditional alcoholic beverages.
3. Limited Edition Products - The release of limited edition alcohols with unique qualities can generate excitement and buzz among consumers.
Industry Implications
1. Alcohol Production - Innovative techniques in alcohol production can differentiate brands and provide a competitive edge in a crowded market.
2. Beverage Packaging - Unique and original packaging, even for a simple glass bottle, can create an image that sets a brand apart.
3. Hispanic Cultural Products - Exploring and honoring traditional Hispanic methods of production can inspire new product ideas that celebrate cultural heritage and appeal to a diverse consumer base.
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Related Examples
Fruit-Infused Tequila Spirits
Neurita Tequila is Introducing Two New Flavors
Authentic RTD Tequila Sodas
Mark Anthony Brands Debuted Rey Azul Just in Time for the Holidays
Fruity Canned Tequila Cocktails
Stone Brewing Launches New Drink: 'Stone Buenafiesta Margaritas'
Ready-to-Enjoy Margarita Cocktails
Olmeca Altos Margarita Classic Lime is Expertly Crafted
Mexican Tequila Expansions
Gran Centenario Introduces the 'Gran Centenario Cristalino' to the U.S.
Tequila-Based Coffee Liqueurs
Dead Man’s Fingers Tequila Coffee Liqueur Has a 28% ABV
Sunset-Inspired Tequila Sodas
Loma Vista Tequila Soda Takes Cues from a Peak in West Texas
Prestige Market Tequilas
PATRÓN Tequila Releases New Blue Agave Expression 'PATRÓN EL ALTO'
Super-Premium Aged Tequila
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$150 RTD Cocktails
Sunday's Finest Recently Launched the $150 Gold Fashioned
Sunday's Finest recently launched the $150 Gold Fashioned. Gold Fashioned cocktails are spritzed with atomizer zest made from Valencia, navel, and blood oranges.
As part of its inaugural blend, the new 2022 Blend utilizes a split-base blend of three whiskeys: a 15-year Kentucky Straight Bourbon, a 9-year Kentucky Straight Bourbon, and a 6-year Indiana Straight Rye, giving it the perfect balance of richness, spice, and character.
A unique mix of Sunday's Finest Saffron Bitters (made in-house) and natural raw Fair-Trade Demerara from Malawi completes the whiskey-tasting experience. As for the bitters blend's flavor, hand-harvested Afghan saffron, wild-harvested French gentian root, and Seville orange peel provide floral and bitter citrus notes balanced by single-estate Ecuadorian cacao and grade A Tahitian vanilla, which provide warmth and spice.
As part of its inaugural blend, the new 2022 Blend utilizes a split-base blend of three whiskeys: a 15-year Kentucky Straight Bourbon, a 9-year Kentucky Straight Bourbon, and a 6-year Indiana Straight Rye, giving it the perfect balance of richness, spice, and character.
A unique mix of Sunday's Finest Saffron Bitters (made in-house) and natural raw Fair-Trade Demerara from Malawi completes the whiskey-tasting experience. As for the bitters blend's flavor, hand-harvested Afghan saffron, wild-harvested French gentian root, and Seville orange peel provide floral and bitter citrus notes balanced by single-estate Ecuadorian cacao and grade A Tahitian vanilla, which provide warmth and spice.
Nov 11th, 2022
Sources: sundaysfinest
Trend Themes
1. $150 RTD Cocktails - Mixology-grade RTD cocktails packaged in an elegant presentation can command premium pricing, creating opportunities for the luxury beverage industry.
2. In-house, Hand-crafted Ingredients - Consumers are interested in artisanal and locally-made food and drinks that boost health and wellness, prompting the ingredients industry to innovate more accessible supply chains.
3. DIY Mixology Kits - The increased demand for premium drinks and mixology-themed activities highlights an opportunity for companies to create DIY Mixology kits for an at-home, premium drinking experience.
Industry Implications
1. Luxury Beverages - The growing interest in premium, pre-mixed cocktails presents opportunities for companies to create high-quality drinks packaged in an elegant presentation.
2. Artisanal Ingredients - The trend towards in-house, hand-crafted ingredients highlights opportunities for companies to increase the accessibility and availability of artisanal ingredients, while catering to the consumer demand for unique, locally-sourced products.
3. At-home Mixology - Companies offering DIY Mixology kits that enable consumers to create premium cocktails at home are set to meet the rising demand for at-home premium drinking experiences.
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Related Examples
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Wheated Bourbon Spirits
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Freshly Flavored Scotch Whiskeys
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Award-Winning Unfiltered Whiskeys
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Peanut Butter Whiskey Eggnogs
Skrewball Peanut Butter Whiskey Launches Exclusive Skrewball Eggnog
Just in time for the holiday season, Skrewball Whiskey -- the original peanut butter whiskey -- launched a boozy peanut butter-flavored Skrewball Eggnog. The beverage combines smooth and nutty peanut butter whiskey and eggnog made with 100% real, premium dairy cream and features notes of cinnamon and vanilla. The shelf-stable eggnog is ready to pour and is best served chilled or over ice.
“Eggnog is the top holiday cocktail in more than half of the United States – and for many, their holiday spread isn’t even complete without the spirit,” said Skrewball Whiskey co-founders Steven and Brittany Yeng. “We know the holidays are often a busy time period, and we wanted to simplify getting eggnog on the table or gifting a unique alcoholic beverage for our Skrewball family by creating a new ready-to-serve option that offers a unique twist to match the holiday spirit.”
“Eggnog is the top holiday cocktail in more than half of the United States – and for many, their holiday spread isn’t even complete without the spirit,” said Skrewball Whiskey co-founders Steven and Brittany Yeng. “We know the holidays are often a busy time period, and we wanted to simplify getting eggnog on the table or gifting a unique alcoholic beverage for our Skrewball family by creating a new ready-to-serve option that offers a unique twist to match the holiday spirit.”
Nov 17th, 2022
Sources: skrewballwhiskey
Trend Themes
1. Peanut Butter Whiskey - Creating new flavored alcoholic beverages with peanut butter whiskey infusion.
2. Ready-to-serve Cocktails - Producing more ready-to-serve cocktails that simplify the holiday rush.
3. Shelf-stable Eggnog - Developing shelf-stable eggnog with unique flavors for convenience.
Industry Implications
1. Alcoholic Beverages - Innovating new alcoholic beverages that combine different and unique flavors.
2. Dairy - Collaborating with alcoholic beverage manufacturers to produce high-quality dairy ingredients for eggnogs.
3. Food Packaging and Safety - Providing packaging that ensures longevity of shelf-stable eggnogs and food safety.
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Stylish All-Terrain Sneakers
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Hard Oat Nog Drinks
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Plant-Based Eggnog
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Boozy Eggnog Ice Creams
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Festive Holiday-Themed Creamers
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Holiday-Themed Sandwich Cookies
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Seasonal Sugar-Free Drink Syrups
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Tea-Infused Botanical Cocktails
Hard Sipper House Punch Combines Rich Organic Tea & Hard Seltzer
Hard Sipper House Punch is the new ready-to-drink cocktail from Teatulia that takes cues from Caribbean rum punch. This sipper is described as altogether sweet, tart, spice-forward and dry thanks to a fusion of flavorful ingredients like black tea-infused Spiked Snowmelt base, lemon juice, hibiscus and fresh nutmeg.
This canned cocktail combines rich organic tea and botanicals from Teatulia with Upslope's craft hard seltzer Spiked Snowmelt. The 12% ABV libation brings tea and botanicals that have been overlooked into the alcohol industry. Tea-infused cocktails are taking off on social media, especially tea-infused cocktails with island-inspired flavors. Now, new versions of tea-infused alcoholic beverages are tapping into a new audience of young tea drinkers who desire flavor with the health benefits that tea brings.
This canned cocktail combines rich organic tea and botanicals from Teatulia with Upslope's craft hard seltzer Spiked Snowmelt. The 12% ABV libation brings tea and botanicals that have been overlooked into the alcohol industry. Tea-infused cocktails are taking off on social media, especially tea-infused cocktails with island-inspired flavors. Now, new versions of tea-infused alcoholic beverages are tapping into a new audience of young tea drinkers who desire flavor with the health benefits that tea brings.
Nov 2nd, 2022
Sources: teatulia
Trend Themes
1. Tea-infused Cocktails - The trend of incorporating tea into cocktails presents opportunities for creating unique and health-focused alcoholic drinks.
2. Botanical-infused Alcoholic Beverages - The trend of combining botanicals with alcohol taps into the growing demand for flavorful and natural ingredients in adult Beverages.
3. Ready-to-drink Cocktails - The trend of canned, pre-made cocktails presents opportunities for innovation in flavor and convenience.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can tap into the trend of tea-infused cocktails and botanical-infused alcoholic drinks to attract health-conscious and adventurous drinkers.
2. Natural and Organic Beverage Industry - The demand for natural and organic ingredients in beverages presents opportunities for the development of pre-made, healthy, and flavorful cocktails.
3. Tea Industry - The tea industry can expand its market beyond traditional tea drinkers by catering to young and health-conscious drinkers through the creation of tea-infused cocktails and ready-to-drink tea cocktails.
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Flavor-Packed Hard Teas
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Stone Brewing Launches New Drink: 'Stone Buenafiesta Margaritas'
Craft cocktail brand Stone Brewing has announced the launch of its new Stone Buenafiesta Margaritas, which will join the company's beloved 'Buena' line. The new product is made with top-shelf tequila and will be offered in four fruit flavors: Pineapple Habanero, Strawberry, Lime, and Strawberry.
With a 12.5% ABV, each 12oz can of margarita packs a highly alcoholic punch. In addition, each drink features an expert blend of real fruit and Jalisco tequila.
“We were disappointed in the lack of tequila taste – or real tequila for that matter – in so many of them, so making a tequila-forward margarita was a priority. We also wanted a really juicy, fresh fruit flavor to match that festive, bright spirit of the Buena brand," said Steve Gonzalez, Stone Brewing Senior Manager of Brewing & Innovation.
With a 12.5% ABV, each 12oz can of margarita packs a highly alcoholic punch. In addition, each drink features an expert blend of real fruit and Jalisco tequila.
“We were disappointed in the lack of tequila taste – or real tequila for that matter – in so many of them, so making a tequila-forward margarita was a priority. We also wanted a really juicy, fresh fruit flavor to match that festive, bright spirit of the Buena brand," said Steve Gonzalez, Stone Brewing Senior Manager of Brewing & Innovation.
Nov 1st, 2022
Sources: bevnet & stonebrewing
Trend Themes
1. Fruit-flavored Alcoholic Beverages - Innovative idea for companies in the beverage industry to create alcoholic drinks that have fruit flavors for variety in their product lines.
2. Premium Quality Canned Cocktails - Opportunity for businesses in the beverage industry to create high-end canned alcoholic cocktails that contain authentic ingredients for a more sophisticated target audience.
3. Tequila-forward Margaritas - Trend that offers an opportunity for companies to create tequila-heavy margaritas that can appeal to consumers who want a more authentic tequila drink experience.
Industry Implications
1. Alcohol and Beverage - Innovative trend in alcoholic beverages opens an opportunity for companies to create premium quality canned cocktails that have various fruit flavors.
2. Canned Beverage - Disruptive trend for businesses in the canned beverage industry to create alcoholic drinks that are high-end and contain authentic and fresh ingredients.
3. Tequila Industry - Shift on how people perceive their tequila drinks offers new innovation opportunities for businesses in the tequila industry to create a tequila-forward margarita drinks for consumers who are looking for that authentic tequila experience.
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Activity
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Premium Coconut-Infused Tequilas
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Refreshing RTD Kombuchas
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Spicy Rosé Mocktails
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Botanical Collaboration Flavors
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Naturally Sweetened Margarita Mixers
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Tropical Spiced Mixers
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Organic Cocktail-Inspired Drinks
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Commemorative Barrel-Rested Gins
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Upcycled Whey-Infused Spirits
Wheyward Spirit Launches in Nebraska Following Expansions with RNDC
Wheyward Spirit, a pioneering specialty spirit brand offering alcohol products that have been infused with upcycled whey, has announced that it will be accelerating its eastward growth in collaboration with Republic National Distributing Company (RNDC).
Wheyward Spirit is a clear, 80-proof, distilled specialty spirit that may be enjoyed alone or on the rocks or substituted for other base spirits used in classic cocktails. The taste profile is delicate yet complex, featuring oaky undertones of toasty spice and vanilla cream that is rounded out with a light pear scent and finished with a velvety smoothness.
“I am so excited to work with the RNDC Nebraska team. This first step in expansion eastward will be monumental in the growth of Wheyward Spirit,” said Founder and CEO Emily Darchuk. “ We are thrilled to bring Wheyward Spirit to more stores around the nation.”
Wheyward Spirit is a clear, 80-proof, distilled specialty spirit that may be enjoyed alone or on the rocks or substituted for other base spirits used in classic cocktails. The taste profile is delicate yet complex, featuring oaky undertones of toasty spice and vanilla cream that is rounded out with a light pear scent and finished with a velvety smoothness.
“I am so excited to work with the RNDC Nebraska team. This first step in expansion eastward will be monumental in the growth of Wheyward Spirit,” said Founder and CEO Emily Darchuk. “ We are thrilled to bring Wheyward Spirit to more stores around the nation.”
Nov 1st, 2022
Sources: bevnet & wheywardspirit
Trend Themes
1. Upcycled Spirits - Wheyward Spirit has launched a specialty spirit brand that is offering alcohol products infused with upcycled whey, which could lead to a new trend of environmentally conscious distillation processes.
2. Alternative Base Spirits - Wheyward Spirit's specialty spirit can be substituted for other base spirits used in classic cocktails, opening the window for new cocktail recipes and innovation opportunities.
3. Eastward Expansion - Wheyward Spirit's collaboration with RNDC to accelerate eastward growth can set a trend of strategic partnerships for smaller businesses looking to expand their reach.
Industry Implications
1. Alcoholic Beverages - Wheyward Spirit's innovative use of upcycled whey in their specialty spirit brand could disrupt the alcoholic beverage industry by introducing sustainable and eco-friendly distillation processes.
2. Hospitality - The delicate yet complex taste profile of Wheyward Spirit's specialty spirit can position it as a premium product in the hospitality industry for signature cocktails and innovative mixology.
3. Distribution/logistics - Wheyward Spirit's collaboration with RNDC can disrupt the distribution and logistics industry by setting a trend of increased collaboration between small businesses and established distributors.
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Sweet Apple-Based Brandies
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Award-Winning Mezcals
Mezcal Campante Joven is Slick, Tasty and Offered in Modern Packaging
Mezcal Campante Joven is an award-winning mezcal by a female-led and small-batch brand. In 2022 alone, it was awarded the Gold Medal at the L.A. Spirits Awards and the San Diego Spirits Awards, as well as 95 Points in the Chilled100 Spirits Awards.
Mezcal is a distilled alcoholic beverage made from agave and the award-winning mezcal by Campante is made from "a unique cold ensemble of Espadin and Barril agave grown in the nutrient-dense valleys and mountainsides of Oaxaca, Mexico." Campante's artisanal beverage can be sipped, enjoyed on the rocks, mixed into cocktails, or with club soda and tonic. Mezcal Campante Joven is full-bodied with a sweet and silky finish. It has a powerful aroma of vanilla, chocolate, and caramel, combined with smoky nuances and herbal tones of rosemary, eucalyptus, mint, and orange blossoms.
Mezcal is a distilled alcoholic beverage made from agave and the award-winning mezcal by Campante is made from "a unique cold ensemble of Espadin and Barril agave grown in the nutrient-dense valleys and mountainsides of Oaxaca, Mexico." Campante's artisanal beverage can be sipped, enjoyed on the rocks, mixed into cocktails, or with club soda and tonic. Mezcal Campante Joven is full-bodied with a sweet and silky finish. It has a powerful aroma of vanilla, chocolate, and caramel, combined with smoky nuances and herbal tones of rosemary, eucalyptus, mint, and orange blossoms.
Sep 20th, 2022
Sources: shopmezcalcampante
Trend Themes
1. Artisanal Mezcal - Small-batch, female-led brands of artisanal mezcal can leverage the award-winning success of Mezcal Campante Joven to tap into the growing demand for high-quality and premium mezcal beverages.
2. Cold-ensemble Distillation - The unique cold ensemble of Espadin and Barril agave used in Mezcal Campante Joven's distillation process presents an opportunity for other mezcal producers to innovate and differentiate their products through experimentation with the cold ensemble technique.
3. Mezcal Mixology - The success of Mezcal Campante Joven in both sipping and mixed cocktails demonstrates the potential for innovative mezcal-based cocktails and drink menus that showcase mezcal as a versatile and trendy spirit.
Industry Implications
1. Alcoholic Beverages - The high demand for premium mezcal and the growing interest in artisanal and unique spirits presents opportunities for companies in the alcoholic beverage industry to explore mezcal production and distribution.
2. Food and Beverage Packaging - Modern packaging and branding similar to Mezcal Campante Joven's unique and slick bottle design can offer disruptive innovation opportunities for companies in the food and beverage packaging industry looking to differentiate themselves from the competition.
3. Female-led Brands - The success of Mezcal Campante Joven and its female-led brand can encourage and inspire female entrepreneurs to break barriers in the alcohol industry and develop innovative and unique products that resonate with today's consumers.
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6.8
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Basketball Star-Backed Tequilas
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Tequila Caribbean Partnerships
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Low-CO2 Drink Packaging
Suntory Spirits is Launching a 100% Recycled Aluminum Can
Suntory Spirits is introducing a new 100% recycled aluminum can in a bid to help reduce its reliance on virgin materials and reduce the amount of CO2 created as a result. The packaging was developed jointly by the UACJ Corporation and Toyo Seiko Group Holdings, Ltd. and will be used by the Suntory Group's The Premium Malt limited edition products in Japan. The can is reported to produce 60% less CO2 than a virgin aluminum alternative, which will give it an eco-friendly edge over the competition.
The Suntory Group 100% recycled aluminum can comes as part of the global brand's commitment to achieve net zero greenhouse gas emissions by 2050 across its entire value chain. The can's recycled nature and benefits are communicated to the consumer right on the label.
The Suntory Group 100% recycled aluminum can comes as part of the global brand's commitment to achieve net zero greenhouse gas emissions by 2050 across its entire value chain. The can's recycled nature and benefits are communicated to the consumer right on the label.
Sep 6th, 2022
Trend Themes
1. Sustainable Drink Packaging - There is an opportunity for beverage companies to shift towards sustainable materials to reduce their carbon footprint.
2. Recyclable Packaging Innovation - There is a demand for innovation in the creation of packaging that is both recyclable and eco-friendly.
3. Carbon Reduction Packaging - There is an opportunity for companies to implement packaging techniques that prioritize carbon reduction throughout the production and distribution process.
Industry Implications
1. Beverage Industry - Beverage companies have an opportunity to implement sustainable packaging and reduce their carbon footprint.
2. Packaging Industry - Packaging companies have an opportunity to create innovative and environmentally friendly packaging materials.
3. Sustainability Consulting Industry - Sustainability consulting firms have an opportunity to assist companies in the development of eco-friendly packaging and carbon reduction strategies.
SCORE
5.7
Popularity
Activity
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