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Millennial Lifestyle
Trend Report for Your Brand
03.04.22
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Affordable Milestone
Edible Exploration
Cereal Milk
Remote Guidance
Custom Report Briefing
Millennial Lifestyle
Your Brand
Tana
Mar 4th, 2022 Want an update on this report's topic? Click here.
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Affordable Milestone
Traditional milestones are made accessible for the post-pandemic Millennial
Trend - Conventional adult milestones, such as buying a home or having children, are more difficult for the Millennial generation to achieve than ever due to the financial situation post-pandemic. Apps and services that make these milestones more accessible provide consolation and compromise.
Insight - Even before the pandemic, the Millennial generation in North America was in a precarious financial situation due to the aftermath of the great recession and debt from post-secondary education. The pandemic exacerbated this while also causing the Millennials to rethink their priorities. As a result, the generation previously delaying adult milestones is now seeking ways to fulfill them on their own terms, more specifically, more affordably and conveniently.
Insight - Even before the pandemic, the Millennial generation in North America was in a precarious financial situation due to the aftermath of the great recession and debt from post-secondary education. The pandemic exacerbated this while also causing the Millennials to rethink their priorities. As a result, the generation previously delaying adult milestones is now seeking ways to fulfill them on their own terms, more specifically, more affordably and conveniently.
Trend Themes
1. Accessible Milestones - Services and apps that offer more affordable and convenient options for traditional adult milestones.
2. Employee Well-being - Employers are offering more inclusive and family-friendly benefits to employees.
3. Rental and Refurbishment - The market trend is shifting towards renting and refurbishing items, from furniture to cars.
Industry Implications
1. Finance - There are opportunities for financial institutions to offer customized financing solutions for affordable milestones and employee well-being benefits.
2. Tech - Developers can create user-friendly apps that make adult milestones, co-parenting, and educational tutoring more accessible and convenient.
3. Home Improvement - Home improvement service providers can offer financing solutions and partner with e-commerce platforms to offer bundled services and rewards programs.
Baby Equipment Rental Services
Babonbo Was Designed to Make the Lives of Parents Easier
Rentable Furniture Marketplaces
1RentPlace Supports Residents, Stagers and the TV/Film Industry
Affordable Rural Co-Housing Concepts
Charles Holland Architects Wins an Award with Its Concept
Home Refurbishment Services
Sam's Club and Service Finance Company Team Up to Offer Refurbishing
Student Loan-Paying Work Perks
Google Will Help Employees Pay Off Their Student Loans
Child Tutor Work Perks
Noodle PRO Tutors Students Online as a Well-Being Benefit for Employees
Home Purchase Rewards
You Can Earn Cash Back on Home Purchases with This New Rakuten.ca Initiative
Used Car Delivery Apps
Clutch Lets You Buy A Car Online and Have it Delivered to Your Door
Car-Buying E-Commerce Sites
Cazoo, the ‘Amazon of the Used Car Market,’ Launches in Spain
Credit-Boosting Rental Payments
Bloom Credit Unveils Credit-Building Tool for Renter Payment Data
Affordable Milestone
Traditional milestones are made accessible for the post-pandemic Millennial
How can you better assist your Millennial customer in achieving their goals?
Overlooked Opportunity #1 - Workshop Question
Low-ABV Aperitif
Alcohol brands are increasingly offering low-alcohol aperitifs
Trend - Brands in the alcohol industry are increasingly with low-ABV products, and this is now extending to traditional aperitif beverages. These low-alcohol beverages are meant to appeal most to Millennial and Gen Z consumers.
Insight - Young Millennials and older Gen Z consumers are more likely to enjoy beverages for their flavors rather than their high alcohol content, and these demographics have been found to consume less alcohol in general than their predecessors. Thus, brands in the alcohol industry must focus more on flavor and product experience to best appeal to these generations.
Insight - Young Millennials and older Gen Z consumers are more likely to enjoy beverages for their flavors rather than their high alcohol content, and these demographics have been found to consume less alcohol in general than their predecessors. Thus, brands in the alcohol industry must focus more on flavor and product experience to best appeal to these generations.
Trend Themes
1. Low-abv Beverages - Alcohol brands are offering low-alcohol options, such as aperitifs, to appeal to younger, health-conscious consumers.
2. Alcohol-free and Adaptogen Aperitifs - Non-alcoholic and adaptogen-packed aperitifs, such as Katy Perry's De Soi, are on the rise, providing a buzz-free alternative to traditional aperitifs.
3. Lightweight and Low-calorie Beers - Lightweight and low-calorie beers, such as Firestone's Mind Haze Light, are increasingly popular among consumers who prioritize health-consciousness and sessionability.
Industry Implications
1. Alcohol Industry - The alcohol industry needs to prioritize flavor and product experience to appeal to younger, health-conscious consumers who prioritize low-ABV beverages.
2. Non-alcoholic Beverages - Non-alcoholic beverages, such as adaptogen-packed aperitifs, are disrupting the alcohol industry by offering buzz-free alternatives with purported health benefits.
3. Beer Industry - The rise of lightweight and low-calorie beers is disrupting the beer industry and appealing to consumers who prioritize health-consciousness and sessionability.
Low-ABV Light Tequilas
Quarter T/quila Delivers a Full-Flavor Experience at Just 12% ABV
Alcohol-Free Adaptogen Aperitifs
Katy Perry Launches Non-Alcoholic Apertif Line Called De Soi
Zesty Wine Spritzers
Ramona's Easy-Drinking Cans Combine Fine Wine and Italian Wine Spritzers
Lightweight Hazy IPAs
This Health-Conscious IPA Boasts a Low ABV and Calorie Count
Plant-Based Alcohol Alternatives
Tenneyson's Black Ginger Mimics the Heat of Booze
Low-ABV Party Tequilas
Sierra Tropical Chilli is Bottled at 18% ABV & Has a Sombrero Shot Glass
Blood Orange Bitter Aperitifs
Proposition Cocktail Co Offers a Natural Refreshing Beverage
Low-ABV Aperitif
Alcohol brands are increasingly offering low-alcohol aperitifs
How is your brand altering its products and branding to appeal to younger demographics?
Overlooked Opportunity #2 - Workshop Question
Elevated Beverage
Brands are elevating the aesthetic and recipes of traditional Latin beverages
Trend - Contemporary brands are reimagining the packaging aesthetic and formulas of traditional Latin beverages such as agua frescas, horchata, and tepache. In doing so, these companies position themselves to better target Latinx Millennials.
Insight - When it comes to food and beverage choices, Millennial consumers are notorious for prioritizing modern aesthetics and elevated recipes that reflect both their identity and their sense of style. Since the North American market is identified as a “melting pot” of cultural expressions, young consumers of different ethnicities are creating a demand for options that they can indulge in, while feeling some connection and even nostalgia for their roots.
Insight - When it comes to food and beverage choices, Millennial consumers are notorious for prioritizing modern aesthetics and elevated recipes that reflect both their identity and their sense of style. Since the North American market is identified as a “melting pot” of cultural expressions, young consumers of different ethnicities are creating a demand for options that they can indulge in, while feeling some connection and even nostalgia for their roots.
Trend Themes
1. Elevated Latin Beverages - Contemporary brands are reimagining the packaging aesthetic and formulas of traditional Latin beverages such as agua frescas, horchata, and tepache to better target Latinx Millennials.
2. Fermented Probiotic Beverages - There is increasing demand for flavorful, low-calorie, and probiotic-rich beverages like Tepache that appeal to health-conscious consumers seeking an alternative to sugary drinks.
3. Real Fruit, Ready-to-drink Beverages - Ready-to-drink aguas frescas are gaining popularity for their tasty blend of fruits, water, and sugar. The appeal is amplified for those seeking a convenient and healthy drink experience with added vitamins and electrolytes.
Industry Implications
1. Beverage Industry - Innovation opportunities lie within the beverage industry to explore the use of traditional ingredients and preparation techniques in modern products that satisfy the demands of diverse consumers.
2. Health Food Industry - Disruptive innovation opportunities exist for the health food industry to create tasty and healthy beverages that incorporate prebiotics, probiotics, vitamins and low calories to appeal to mainstream health-conscious consumers.
3. Packaging Industry - The packaging industry has an opportunity to offer modern and aesthetically pleasing designs for traditional beverages, appealing to Millennial consumers who prioritize modern designs and appealing aesthetics.
Ready-to-Drink Aquas Frescas
Agua Bonita Boasts Two Impactful Flavors in Modern Packaging
Tropically Flavored Probiotic Beverages
These New Big Easy Bucha Tepache Drinks are Tasty
Fermented Pineapple Beverages
De la Calle Puts a Fresh Spin on Traditional Mexican Tepache
Horchata Cold Brew Coffees
Bandida Boasts an Aesthetically Pleasing On-the-Go Beverage
Elevated Beverage
Brands are elevating the aesthetic and recipes of traditional Latin beverages
Conceptualize a product that combines modern aesthetics with cultural tradition.
Overlooked Opportunity #3 - Workshop Question
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
Trend - With the COVID-19 pandemic making remote work increasingly common, more consumers have found themselves with greater independence with where they can travel and live. Brands are seeing opportunities within this "digital nomad" industry and are offering products and services that enhance this lifestyle.
Insight - As white collar professionals now have more flexibility in their work expectations and styles, more are prioritizing things like work-life balance that has long been forgotten in populated cities where professional competition tends to be intense. Now, consumers are increasingly prioritizing personal wellness and independence as much as they are their careers, and are looking for brands that empower this transition.
Insight - As white collar professionals now have more flexibility in their work expectations and styles, more are prioritizing things like work-life balance that has long been forgotten in populated cities where professional competition tends to be intense. Now, consumers are increasingly prioritizing personal wellness and independence as much as they are their careers, and are looking for brands that empower this transition.
Trend Themes
1. Rise of Digital Nomads - With remote work becoming increasingly common, brands are offering products and services that enhance the digital nomad lifestyle.
2. Work-life Balance - As consumers prioritize personal wellness and independence, there are opportunities for brands to empower this transition and offer work-life balance solutions.
3. Revolutionizing Remote Work - The pandemic is changing the way people work and live, and as a result, new work-life solutions are being created to support freedom, flexibility, and healthy balances.
Industry Implications
1. Travel and Hospitality - There are opportunities for travel and hospitality businesses to cater to the digital nomad lifestyle with products and services that enhance work-life balance.
2. Technology - Technology companies can create products and services to support remote work solutions and offer digital tools for those seeking work-life balance solutions.
3. Manufacturing - Manufacturing companies can create innovative products such as digital nomad camping trailers that cater to the rising demand for remote work and nomadic lifestyles.
Digital Nomad Camping Trailers
The 'NoMad' Camping Trailer Accommodates Modern Lifestyles
Remote Office Travel Trailers
Airstream's Flying Cloud 30FB Office is a Modern Mobile Home
Digital Nomad Guidance Platforms
The 'nomadify' Platform Offers a Framework for Digital Nomadism
Millennial-Friendly Remote Work Concepts
SOJRN Was Made for Remote-Working Young Professionals
Remote Guidance
The rise of "digital nomads" has led to products and services in this space
How is your brand offering flexibility to its employees or customers?
Overlooked Opportunity #4 - Workshop Question
Co-Parenting Apps
Brands launch apps designed to simplify child rearing among caregivers
Trend - Brands are launching co-parenting apps that alleviate the need for communication about children's schedules and activities. These apps feature shared parenting time calendars, expense and payment tracking, family data storage, and secure messaging.
Insight - Many consumers rely on technology to help mediation in various forms. These platforms help streamline relationships by covering administrative tasks, supporting a sense of routine and organization while minimizing disagreements. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aid and enhance all aspects of their lives.
Insight - Many consumers rely on technology to help mediation in various forms. These platforms help streamline relationships by covering administrative tasks, supporting a sense of routine and organization while minimizing disagreements. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aid and enhance all aspects of their lives.
Trend Themes
1. Co-parenting Apps - Co-parenting apps are simplifying child-rearing among caregivers, streamlining communication, sharing schedules, tracking expenses, and even monitoring critical baby’s needs.
2. Digital Communication Tools - Digital communication tools like ToneMeter flagging emotionally charged phrases and allowing for adaptable control settings are increasingly in use to reduce tension and promote harmonious communication between co-parents.
3. Comprehensive Child-rearing Apps - A comprehensive array of features such as synchronization with other calendars, budgeting, tracking expenses, and payment solutions are increasingly being integrated into child-rearing apps.
Industry Implications
1. Communication Platforms - Co-parenting apps and other digital communication tools are influencing and shaping the communication platform industry, from secure messaging to undeletable messages to tracking automatically calculated contributions, amongst others.
2. Finance and Payment Industry - Co-parenting platforms that facilitate seamless and stress-free co-parenting payments directly influence the finance and payment industry, especially with an increase in payment solutions as part of a comprehensive feature set.
3. Childcare and Parenting Industry - There is an increasing influence on the childcare and parenting industry with the advent of comprehensive child-rearing apps offering multiple features like storage and sharing of information, calendars, and scheduling, messaging, tracking expenses, and more.
Separated Parent Child Custody Platforms
Coparently Provides a Set of Digital Communication Tools
Comprehensive Child-Rearing Apps
AppClose Helps Parents Meet Their Baby's Critical Needs
Stress-Free Co-Parenting Apps
WeParent Helps Separated Parents Manage Schedules and More
Streamlined Co-Parenting Apps
2houses Offers an Interactive Calendar for Separated Parents
Comprehensive Co-Parenting Apps
OurFamilyWizard Keep Communication Between Co-parents Harmonious
Co-Parenting Apps
Brands launch apps designed to simplify child rearing among caregivers
How could your brand better help its customers cope with the stress of their responsibilities?
Overlooked Opportunity #5 - Workshop Question
Cereal Milk
Cereal milk is transformed into a selling point in itself
Trend - Brands are profiting off of the enjoyment people get from drinking cereal milk once their cereal's been eaten by offering bottled cereal milks, or cereals that aim to transform milk into unique beverages.
Insight - Consumers are drawn to products that appeal to universal but specific experiences, and appreciate brands that are able to capture those for them. Everything from nostalgia to general experiences that most consumers are familiar with can be used to draw in consumers who would like them for their relatability.
Insight - Consumers are drawn to products that appeal to universal but specific experiences, and appreciate brands that are able to capture those for them. Everything from nostalgia to general experiences that most consumers are familiar with can be used to draw in consumers who would like them for their relatability.
Trend Themes
1. Cereal Milk as a Selling Point - Brands are taking advantage of the enjoyment people have drinking cereal milk by offering unique bottled cereal milks or cereals that aim to transform milk to unique beverages.
2. Novel Flavors and Experiences - Consumers are drawn to products that offer unique and novel experiences as well as those that appeal to nostalgia or universal experiences.
3. Combining Flavors for an Innovative Twist - Companies are finding innovative ways to combine flavors, such as coffee and cocoa or cereal and milk, to create new products that appeal to consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can take advantage of these trends by offering new and unique flavors, experiences, and combinations to consumers.
2. Retail Industry - The retail industry can incorporate these trends by offering products that appeal to consumers' nostalgia or universal experiences, as well as by partnering with companies to offer unique and novel products.
3. Marketing and Advertising Industry - The marketing and advertising industry can use these trends to create campaigns that appeal to consumers' desires for unique and novel experiences as well as those that play on nostalgia or universal experiences.
Fruity Cereal-Flavored Milks
Nestle Sensations Froot Loops Cereal Flavored Milk is Coming in 2022
Cereal Milk Ice Creams
Milk Bar Debuts Ice Cream Pints in Grocery Stores
Cereal-Flavored Drink Mixes
The Swiss Miss Cinnamon Toast Crunch Cinnamilk is Cereal-Inspired
Coffee Cocoa Cereals
OffLimits' Dash Cereal "Turns the Milk to Cold Brew"
Chocolate Cereal Milk Lattes
Quokka's Canned Latte Tastes Like Chocolate Cereal-Flavored Milk
Cinnamon Cereal Milks
Nestle Sensations Cinnamon Toast Crunch Flavored Milk is Sweet and Creamy
Cereal Milk
Cereal milk is transformed into a selling point in itself
How could your brand draw in customers with relatability?
Overlooked Opportunity #6 - Workshop Question
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
Trend - The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers.
Insight - For consumers who see food as more of a hobby than a form of nourishment, trying new flavors and food forms is a form of adventure. The solution of exploratory at-home kits began out of necessity during social distancing. However, this service type has the added benefit of increased interactivity than what customers typically experience when dining in restaurants. This combination of flavor exploration and semi-DIY experience will satisfy a new kind of foodie who wishes to both consume food and learn about it.
Insight - For consumers who see food as more of a hobby than a form of nourishment, trying new flavors and food forms is a form of adventure. The solution of exploratory at-home kits began out of necessity during social distancing. However, this service type has the added benefit of increased interactivity than what customers typically experience when dining in restaurants. This combination of flavor exploration and semi-DIY experience will satisfy a new kind of foodie who wishes to both consume food and learn about it.
Trend Themes
1. Food Subscription Boxes - The demand for ways to explore new tastes is driving the growth of food subscription boxes.
2. At-home Experience - Foodies crave more interactive and semi-DIY food experiences while staying at home.
3. Traveling-inspired Boxes - Subscription boxes and curated bundles that offer travel-themed items satisfy customers' desire to experience different cultures while staying safe at home.
Industry Implications
1. Food and Beverage - Innovative and interactive food subscription boxes are disrupting the traditional restaurant and grocery business.
2. Gifts and Celebrations - Curated bundles and gift boxes that provide unique and personalized experiences will disrupt the traditional gift-giving industry.
3. Travel and Tourism - Travel-themed subscription boxes and kits offer a new kind of experience for consumers who cannot travel due to the pandemic, disrupting the traditional travel and tourism industry.
Travel-Themed Subscription Boxes
Travel the World with a Subscription Box from Travelista
Celebratory Icelandic Chocolate Gifts
The Omnom Love Collection Includes Two Tasty Options
Bavarian Takeout Bundles
The Bavarian Boxed Bundle Includes Three to Five Multi-Course Meals
Neighborhood-Themed Food Boxes
Culinary Adventure Co.'s Food Tour Boxes Offer a Taste of Toronto
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Plant-Based Discovery Boxes
The Pizza Plant Curated a Box of Vegan Meals from Local Businesses
Edible Exploration
Food subscription boxes curated for discovering new foods gain popularity
How can your product or service provide consumers with an opportunity for exploration?
Overlooked Opportunity #7 - Workshop Question
Nostalgic Alcohol
Childhood nostalgia is paired with alcohol to draw the attention of Millennials
Trend - Restaurants and brands are offering alcoholic beverages in packaging that taps the childhood nostalgia of consumers of age. Offered in various formats, including juice boxes, these novelty products are often paired with an Instagrammable aesthetic.
Insight - Adult consumers often reminisce about experiences from their childhood and as a result, nostalgia becomes a primary factor in purchasing decisions—especially for those who are part of the Millennial demographic. When confronted with a product that conjures memories of their younger self, individuals tend to be overcome not only by a sense of curiosity but also by a desire to indulge and be transported back to simpler times.
Insight - Adult consumers often reminisce about experiences from their childhood and as a result, nostalgia becomes a primary factor in purchasing decisions—especially for those who are part of the Millennial demographic. When confronted with a product that conjures memories of their younger self, individuals tend to be overcome not only by a sense of curiosity but also by a desire to indulge and be transported back to simpler times.
Trend Themes
1. Nostalgic Packaging - Restaurants and brands are offering alcoholic beverages in packaging that taps the childhood nostalgia of consumers of age.
2. Reimagined Childhood Snacks as Beverages - Breweries are creating unique beers inspired by childhood snacks to satisfy consumers' cravings for novel drinking options.
3. Playful and Whimsical Packaging Design - Products rely on packaging with playful and whimsical design, tying them to a nostalgia for childhood and solidifying their appeal to the Millennial demographic.
Industry Implications
1. Alcoholic Beverages - Opportunities for innovation in alcoholic beverages, both in product development and packaging design to appeal to Millennial consumers' love of nostalgia.
2. Food and Beverage - Food and beverage industry professionals can consider developing nostalgic snack-inspired products to satisfy consumers seeking novel options that recall childhood favorites.
3. Packaging Design - Packaging design professionals have opportunities to design playful and whimsical packaging, tapping into consumers' nostalgia for childhood and supporting their brand's social media appeal.
Winter Imagery Beer Packaging
These Budweiser Holiday Cans are Limited-Edition
Retro Beverage Salons
Salon AriZona Marks the Launch of AriZona Hard in Montreal
90s-Inspired Alcoholic Beverages
Orange Hooch Nostalgically Targets Millennials and Gen Z
Nostalgic Holiday Cocktail Menus
TGI Fridays' Claus for Celebration Revives 80s & 90s Cocktails
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Nostalgic Vodka-Infused Juices
DrunkenD is Offers a Special Adult Version of Sunny Delight
Playful Sake Box Experiences
The Nihonsakari Onikoroshi Sake Boasts a Dry and Earthy Taste
Punch-Flavored Hard Seltzers
VIVE Hard Seltzer Created Cans of Carbonated, Alcoholic Punch
Nostalgic Snack Beers
Dunkabroos is a Dunkaroos-Themed Beer Brewed with Cream, Cookies & Sprinkles
Nostalgic Alcohol
Childhood nostalgia is paired with alcohol to draw the attention of Millennials
How can your brand tap nostalgia to draw in consumer attention?
Overlooked Opportunity #8 - Workshop Question
Millennial-Targeted Telehealth Platforms
Hims & Hers Partners with REVOLVE to Reach Younger Crowds
Hims & Hers, a telehealth platform providing modern personalized health and wellness products to Millenial and Gen Z consumers, has teamed up with premium fashion brand REVOLVE. The partnership will see REVOLVE add a diverse range of Hims & Hers healthcare solutions to its online shopping site.
"We are thrilled to be able to offer a variety of our products to REVOLVE’s deeply engaged consumer audience on what they consider to be a trusted, beloved and dynamic platform,” said Hims & Hers' Chief Operating Officer, Melissa Baird.
From skincare and hair growth products, to sleep supplements and sexual health solutions, REVOLVE.com is already featuring a range of popular Hims & Hers products. Both brands hope that their partnership will continue to democratize access to health and wellness solutions, especially for younger generations who may otherwise struggle with the financial costs of many medications and treatments.
"We are thrilled to be able to offer a variety of our products to REVOLVE’s deeply engaged consumer audience on what they consider to be a trusted, beloved and dynamic platform,” said Hims & Hers' Chief Operating Officer, Melissa Baird.
From skincare and hair growth products, to sleep supplements and sexual health solutions, REVOLVE.com is already featuring a range of popular Hims & Hers products. Both brands hope that their partnership will continue to democratize access to health and wellness solutions, especially for younger generations who may otherwise struggle with the financial costs of many medications and treatments.
Sep 16th, 2021
Sources: businesswire & revolve
Trend Themes
1. Telehealth for Millennials - The demand for convenient and personalized virtual healthcare services presents an opportunity to develop telehealth platforms for the younger generation.
2. E-commerce Partnership - Collaborating with major e-commerce platforms to promote a range of health and wellness products can increase accessibility and sales.
3. Affordable Health Solutions - Developing affordable and effective health solutions catered to the younger population can improve accessibility and engagement in personal health and wellness.
Industry Implications
1. Healthcare - Telehealth platforms can revolutionize the healthcare industry by providing modern and personalized virtual health and wellness services.
2. E-commerce - E-commerce platforms can benefit from collaborations with health and wellness brands, expanding their customer base and product offerings.
3. Beauty and Lifestyle - Beauty and lifestyle brands can diversify their product lines by collaborating with health and wellness brands, catering to the growing demand for affordable and personalized health solutions.
SCORE
6.9
Popularity
Activity
Freshness
Related Examples
Drive-Thru Medical Clinics
NBBJ's Care Unit Concept Envisions Doctors Treating Patients in Cars
Male-Centric Biotin Supplements
The hims Biotin Gummy Vitamin Boosts Hair and Skin Health
Transgender-Focused Telehealth Startups
Folx Gives New Options to Marginalized Communities
Accessible Digital Healthcare Tools
Crossover Health Launches New Online Wellness App 'Be Well'
Telemedicine Infrastructure Improvements
Amwell is Introducing a Series of Tech Changes
Pharmacy Telehealth App Updates
The Walgreens Find Care Platform Now Connects Users to Healthcare
Personalized ADHD Management Plans
ADHD Online Launched New Multidisciplinary Patient Services
Physician-Operated Telehealth Networks
Livecare Provides Extensive Healthcare Services Online
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WFH Diet Boxes
The Hello Healthy Box Helps to Reduce Daily Meal Stress
Nostalgic Shopping Livestreams
NYX Cosmetics Hosted a Throwback Event Live on Triller
NYX Cosmetics recently became the first brand to use Triller’s livestream shopping capabilities with a throwback-themed event that took viewers back to Y2K. The event on the TrillerTV livestreaming section featured pop stars from the 2000s like Lance Bass, Brandy and JoJo, who used items from the NYX Cosmetics 2021 collection to recreate looks from the decade past.
The campaign taps into the growing nostalgia for 2000s beauty and it specifically speaks to Millennial and Gen Z consumers. As Yasmin Dastmalchi, SVP of marketing at NYX Cosmetics, says "We know that the ’90s and 2000s resonate with them. Other ’90s-2000s beauty promotions in the past year have included hair dye brand Hally’s 'Hally Meal' box of Y2K-era toys including Tamagotchis, ColourPop’s 'Lizzie McGuire' collab, Glamnetic’s Y2K-themed press-on nails and INH’s Care Bears collection."
The campaign taps into the growing nostalgia for 2000s beauty and it specifically speaks to Millennial and Gen Z consumers. As Yasmin Dastmalchi, SVP of marketing at NYX Cosmetics, says "We know that the ’90s and 2000s resonate with them. Other ’90s-2000s beauty promotions in the past year have included hair dye brand Hally’s 'Hally Meal' box of Y2K-era toys including Tamagotchis, ColourPop’s 'Lizzie McGuire' collab, Glamnetic’s Y2K-themed press-on nails and INH’s Care Bears collection."
Jul 10th, 2021
Sources: glossy.co
Trend Themes
1. Nostalgic Livestream Shopping - Livestream shopping events that incorporate nostalgic themes from previous decades present an opportunity for brands to connect with younger customers through shared cultural experiences.
2. 2000s Nostalgia - The growing trend of 2000s nostalgia among Millennial and Gen Z consumers presents an opportunity for brands to tap into the emotional connections and cultural references of this demographic through specific products or experiences.
3. Throwback Collaborations - Collaborating with retro pop culture icons and integrating them into marketing campaigns can attract younger customers who are interested in nostalgia and craving cultural experiences from previous decades.
Industry Implications
1. Cosmetics - Livestream shopping and marketing campaigns featuring retro beauty trends and icons could invigorate consumer interest and sales in the cosmetics industry, particularly among younger audiences.
2. Fashion and Accessories - Collaborating with pop culture icons and incorporating fashion and accessories from previous decades as part of retro-themed marketing campaigns could increase customer engagement and inspire new trends in the fashion industry.
3. Toy and Collectibles - Packaging collectibles or promotional products from previous decades as part of retro-themed marketing campaigns could generate buzz and interest among younger collectors and promote innovation in the toy and collectibles industry.
SCORE
5
Popularity
Activity
Freshness
Related Examples
Virtual Cosmetics Shops
NYX Created a Virtual Reality Shopping Experience for Snapchat & Triller
Connected Canine Lockers
The 'DogSpot' Dog Houses Offer a Secure Place for Pets to Wait for Owners
Livestreaming Beauty Stores
Beautycounter’s Store Bridges Online and In-Person Experiences
Next-Gen Fashion Pop-Ups
The LDC X Westfield London Pop-Up Retail Experience is Interactive
Collaborative eSports Jerseys
Foot Locker, Champion and Five eSports Teams Launched a Collection
Livestreamed Shopping Festivals
Tmall is Hosting a Large Shopping Event on Taobao Live
Shirt-Selling Contests
ShopShops is Paying Someone $10,000 to Sell a White T-Shirt
Livestream Shopping Solutions
Streams.Live Updates the Traditional Teleshopping Channel Experience
Branded Shoppable Livestreams
TikTok Will Host Its First Ever Shoppable Livstream with Ntwrk
90's Movie-Themed Clogs
Crocs Launches New Collection Inspired by Cult Classic, 'Clueless'
Iconic footwear brand Crocs has once again tapped into '90s pop culture to develop a new collection inspired by the cult film 'Clueless.' According to the company, the new collection will be available exclusively on Zappos, a popular online clothing retailer.
The capsule consists of four pairs of Crocs, each inspired by a specific character from the film. These include Tai, Cher, Dionne, and Amber. The designs themselves mirror the outfits worn by each of these characters. For example, the Cher Croc is dressed with the same yellow plaid pattern that dons the character's iconic tweed suit. Meanwhile, the Amber Croc arrives in its character's signature leopard print.
"This launch was the ideal opportunity to align on our core brand values of innovation and self-expression in a fun and nostalgic way, all while providing a consumer-first experience, which is what both of our brands are all about," said Crocs senior vice president and general manager for the Americas Emma Minto.
The capsule consists of four pairs of Crocs, each inspired by a specific character from the film. These include Tai, Cher, Dionne, and Amber. The designs themselves mirror the outfits worn by each of these characters. For example, the Cher Croc is dressed with the same yellow plaid pattern that dons the character's iconic tweed suit. Meanwhile, the Amber Croc arrives in its character's signature leopard print.
"This launch was the ideal opportunity to align on our core brand values of innovation and self-expression in a fun and nostalgic way, all while providing a consumer-first experience, which is what both of our brands are all about," said Crocs senior vice president and general manager for the Americas Emma Minto.
Feb 2nd, 2022
Trend Themes
1. Movie-inspired Fashion - The success of the Crocs Clueless collection suggests that there is an opportunity for other brands to create similar designs inspired by popular movies or TV shows.
2. Nostalgia Marketing - The popularity of this collection highlights the potential for brands to incorporate nostalgia into their marketing strategies to appeal to consumers' emotions and tap into trends from previous decades.
3. Collaborations with Online Retailers - Crocs decision to release their Clueless collection exclusively on Zappos shows that partnering with online retailers can be a successful strategy for brands looking to attract a specific target audience.
Industry Implications
1. Footwear - Footwear brands could explore collaborating with popular movies or TV shows to produce licensed shoes and grow their business.
2. Fashion - The success of the Crocs Clueless collection suggests that fashion brands may see similar success by tapping into nostalgia and pop culture trends.
3. Retail - The popularity of the Crocs Clueless collection, which was released exclusively on Zappos, suggests that retailers can drive revenue and attract target audiences by offering exclusive products in collaboration with popular brands.
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Undulating Molded Clogs
The Design of the Sculptural Crocs Pollex Clog Resembles a Fingerprint
Collectible Virtual Clogs
Egonlab and Crocs Collaborated on a Five-Piece NFT Collection
Punk Rock-Inspired Sandals
The New Pleasures x Crocs Capsule Has Counter-Cultural Appeal
Low-Impact Footwear Materials
Crocs' New Bio-Based Croslite Material Has a Lower Carbon Footprint
Whimsical Artist-Inspired Shoe Jewels
Crocs and Lisa Frank Released Five New Jibbitz Charms
Accessoritzed Digital Clogs
Crocs and Bitmoji Champion Self-Expression with Virtual Clogs & Charms
Premium Clog-Shaped Boots
Balenciaga Delivers a Special Crocs Boot in Three Colorways
Bejeweled Chunky Clogs
The Kurt Geiger x Crocs Symbolize Kindness, Joy and Hope
Velcro Strapped Perforated Sandals
Crocs Updates the Classic Hiker in Vibrant Colorway Options
Nostalgic Keto-Friendly Cereals
Incredi-Bowl Reintroduces Childhood Favorites for Keto Dieters
Incredi-Bowl is a new kind of keto-friendly cereal that takes inspiration from childhood favorites and offers delicious low-carb breakfasts. For low-carb and keto dieters, bowls of breakfast cereal can be enjoyed in flavors like Chocolate Crunch, Frosted Flakes and Honey Nut Hoops. The low-sugar, grain-free and protein-packed cold breakfast cereals tap into the rising popularity of the keto diet and keto-friendly lifestyles and with this in mind, the brand sees that it is time to rethink how people eat breakfast.
Stephen Spaulding, Marketing Director at Incredi-Bowl says, "The grain-free ready-to-eat cereal category has grown exponentially the last three years. What we found when testing other grain-free, Keto-friendly options is that they all came in traditional flavors, but only one form, which is one of the best parts of the cereal eating experience."
Stephen Spaulding, Marketing Director at Incredi-Bowl says, "The grain-free ready-to-eat cereal category has grown exponentially the last three years. What we found when testing other grain-free, Keto-friendly options is that they all came in traditional flavors, but only one form, which is one of the best parts of the cereal eating experience."
Feb 3rd, 2022
Sources: prnewswire & incredibowlcereal
Trend Themes
1. Nostalgic Keto-friendly Cereals - Reintroducing beloved childhood breakfast cereals with a keto twist presents an opportunity to target keto dieters who miss their favorite flavors.
2. Grain-free Ready-to-eat Cereal - Expanding the grain-free cereal category with keto-friendly options presents an opportunity for growth and innovation, as well as a solution for low-carb diets.
3. Protein-packed Breakfast Foods - Adding more protein to breakfast cereals presents an opportunity to tap into the demand for high-protein, low-carb foods while providing a convenient breakfast option.
Industry Implications
1. Food Manufacturing - Manufacturers can explore the development of keto-friendly cereal options by reformulating traditional flavors to fit low-carb diets, creating a new market segment for the health-conscious consumer.
2. Retail - Retailers can capitalize on the growing trend of low-carb and keto diets by offering a wider variety of grain-free, keto-friendly breakfast options in-store and online.
3. Health and Wellness - Creating protein-packed and low-sugar breakfast options could be an opportunity for wellness companies to target the health-conscious consumer, offering an innovative solution for breakfast on-the-go.
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Keto-Friendly Breakfast Cereals
The Wonderworks Keto Friendly Cereal is Low in Carbs and Sugar
Crunchy Keto Snack Mixes
Keto-Friendly Crunch Mix is Savory, Low-Carb & Low-Sugar
Nostalgic Plant-Powered Cereals
Surreal is a Vegan Cereal Brand with Zero-Sugar Formulas
Satisfying Keto-Friendly Granolas
GoodTo Go Grain-Free Granola Comes in Two Tasty Flavors
Grain-Free Cereal Bars
Magic Spoon's Cookies & Cream Cereal Bars are High in Protein, Low in Carbs
On-Demand Keto Cereal Deliveries
Catalina Crunch and Gopuff Partnered to Deliver Cereal in Minutes
Low-Sugar Keto Cereals
Kashi GO Keto-Friendly Cereal Boasts 12 Grams of Plant-Based Protein
Low-Carb Instant Oats
HighKey Replicates the Texture of Oatmeal for Those Following a Keto Deit
Plant Protein Keto Cereals
Nature's Path Organic Keto Cereal Comes in Two Flavors
Y2K Makeup Collections
The ColourPop Y2K 4Ever Full Collection Revisits 2000s Styles
The ColourPop Y2K 4Ever Full Collection takes inspiration from styles of the 2000s for a nostalgic range that's full of butterfly clips, high-shine lip glosses and pastel-colored eyeshadows. The newly launched color cosmetics collection also includes fun products like face crystals and highlighters, and names like Chat Room and Take a Byte that take a page from the past.
Alongside palettes like New Millennium, Just a Glitch and Digital Playground, the collection introduces plumping lip glosses and lip tints in youthful crayon-like shapes.
Although the return of the Y2K aesthetic being embraced by Gen Z in particular, the ColourPop Y2K 4Ever Full Collection has the potential to appeal to Millennials who want to relive the days of their youth.
Alongside palettes like New Millennium, Just a Glitch and Digital Playground, the collection introduces plumping lip glosses and lip tints in youthful crayon-like shapes.
Although the return of the Y2K aesthetic being embraced by Gen Z in particular, the ColourPop Y2K 4Ever Full Collection has the potential to appeal to Millennials who want to relive the days of their youth.
Aug 17th, 2021
Sources: popsugar
Trend Themes
1. Y2K Nostalgia - The Y2K trend is making a comeback and creating opportunities for brands to tap into nostalgia.
2. Butterfly Accessories - Butterfly clips and face crystals have emerged as a trend in the beauty industry, creating opportunities for product innovation.
3. Innovative Lip Products - ColourPop's introduction of plumping lip glosses and lip tints in crayon shapes indicates a trend towards playful, unique lip products.
Industry Implications
1. Beauty - The beauty industry can leverage the Y2K nostalgia trend to create products that evoke the playfulness and vibrancy of the 2000s.
2. Fashion - The butterfly clip trend can be incorporated into hair accessories, jewelry and clothing to capitalize on the Y2K aesthetic.
3. Marketing - Brands can use nostalgia and retro design elements to appeal to Millennials and Gen Z customers who are drawn to the Y2K trend.
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Related Examples
Sci-Fi Character Cosmetics
The New Colourpop Collab Features a Loveable Face from The Mandalorian
Romance-Inspired Makeup Sets
Colourpop's Boudoir Noir Collection is Available for the Winter
Nostalgic Shopping Livestreams
NYX Cosmetics Hosted a Throwback Event Live on Triller
All-Black Beauty Packaging
The Make It Black Campaign is Changing the Definition of "Black"
Collaborative Video Game Cosmetics
The Colourpop x Animal Crossing Collection is Fun & Uplifting
2000s-Themed Makeup Collections
A ColourPop x 'Lizzie McGuire' Makeup Collection is Set to Launch
Serum Blush Cosmetics
ColourPop's Cheek Dew Serum Blush Features Hyaluronic Acid
Bewitching Cosmetic Collaborations
Colourpop Cosmetics Created a Disney Hocus Pocus Collection
Color-Filled Eye Shadow Collections
Colourpop's 'Love Struck' Collection Consists of Five Palettes
Women-Focused Shopping Platforms
This Curated Shopping App Promotes Brand Discovery For Women
Entrepreneurs and twin sisters Sali Sasi and Julie Stevanja, who are perhaps best known for founding the e-commerce website Stylerunner, are looking to make another huge splash in the shopping and fashion sector with the introduction of a curated shopping app that is designed to help consumers find products that suit their style and budget, whilst also helping brands attract a new and loyal base of shoppers.
The 'Her Black Book' app is designed to make it easier for retailers to ensure that their promotion and sale offerings don't go unseen by millennial and Gen Z women, a problem that's widespread given the increased saturation in this space as well as the clutter that can be caused by floods of coupons, discount codes and special offers.
For users, the app is an opportunity to access promotions, the quality and quantity of which is determined by whether they opt for the free version or pay a subscription fee to be the first to access new sales from their favorite brands.
The 'Her Black Book' app is designed to make it easier for retailers to ensure that their promotion and sale offerings don't go unseen by millennial and Gen Z women, a problem that's widespread given the increased saturation in this space as well as the clutter that can be caused by floods of coupons, discount codes and special offers.
For users, the app is an opportunity to access promotions, the quality and quantity of which is determined by whether they opt for the free version or pay a subscription fee to be the first to access new sales from their favorite brands.
Oct 27th, 2021
Sources: startupdaily.net & herblackbook
Trend Themes
1. Curated Shopping Apps - Entrepreneurs are introducing curated shopping apps designed to help consumers find products that suit their style and budget, which can help brands attract a new and loyal base of shoppers.
2. Promoting Brand Discovery - The Her Black Book app is designed to make it easier for retailers to ensure that their promotion and sale offerings don't go unseen by millennial and Gen Z women that can attract new potential customers.
3. Targeting Millennial and Gen Z Women - Curated shopping apps like Her Black Book are specifically targeting millennial and Gen Z women to cater to their needs and stay relevant to future customers.
Industry Implications
1. E-commerce - Entrepreneurs like Sali Sasi and Julie Stevanja who founded the e-commerce website Stylerunner, introduce new shopping apps like Her Black Book to cater to their consumers' needs.
2. Fashion Retail - Her Black Book is making a huge splash in the fashion sector by helping retailers access millennial and Gen Z women shoppers with curated shopping experiences.
3. Mobile Apps - Mobile apps like Her Black Book are disrupting the fashion retail industry, encouraging other retailers to develop their own apps to promote new and loyal base of shoppers.
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Related Examples
Recipe-Based Food Shopping Apps
The 'Plate Up' App Lets Users Pick Recipes and Buy Ingredients
AI Beauty Shopping Apps
Perfect Corp. & Avon are Elevating Digital Shopping Experiences with AR
Video Shopping Apps
The LIKEtoKNOW.it. App Now Includes LTK Shopping Video
Live Lifestyle Shopping Apps
Verishop Has Launched 'Livestream Shopping' Feature for iOS App
AR-Powered Shopping Apps
The 'FlipKart Camera' Let's Shoppers Visualize Before They Purchase
Smart TV Shopping Apps
LG's Shop Time App Helps Viewers Make Purchases from Video Retailers
Cash-Back Shopping Platforms
The 'Fluz' App Lets You Earn Cash For Your & Your Friends' Shopping
Express Shipping Shopping Apps
Sam's Club Expands Scan & Go App with the new Scan & Ship Feature
Divvied Payment Shopping Apps
Klarna Unveils its Buy Now, Pay Later Shopping App for UK Consumers
Millennial-Targeted Toothpaste
GSK Introduces New Sensodyne Nourish Line with Packaging by Marks
Sensodyne, a popular toothpaste brand owned by GSK, has announced the launch of Sensodyne Nourish, a new line of products geared towards a younger demographic.
The packaging design for the new products was made by design agency Marks, which developed a visual identity that would connect with a millennial audience, who, up until now, have been relatively unengaged with the brand. According to the agency, the new design aims to convey natural beauty and sensorial efficacy, and, as a result, it should appeal to those concerned with wellbeing, health, and the environment.
“The strategy and design process included extensive exploration, trying to push the brand in ways that it had never been pushed before, architecturally, visually, and in tone of voice," said Kashif Amin, associate creative director at Marks, in a recent press statement.
The packaging design for the new products was made by design agency Marks, which developed a visual identity that would connect with a millennial audience, who, up until now, have been relatively unengaged with the brand. According to the agency, the new design aims to convey natural beauty and sensorial efficacy, and, as a result, it should appeal to those concerned with wellbeing, health, and the environment.
“The strategy and design process included extensive exploration, trying to push the brand in ways that it had never been pushed before, architecturally, visually, and in tone of voice," said Kashif Amin, associate creative director at Marks, in a recent press statement.
Feb 23rd, 2022
Sources: packagingnews & sensodyne
Trend Themes
1. Millennial Toothpaste - Brands can target younger demographics by introducing toothpaste products with a packaging design that can appeal to millennials.
2. Natural Beauty Preference - With natural beauty and sensorial efficacy as the focus of the packaging design, a trend in the market could emerge as consumers opt for toothpaste that promotes health and wellbeing.
3. Experience-driven Products - Designing toothpaste packaging with an experiential focus can attract consumers as they seek more engaging products with a unique identity.
Industry Implications
1. Consumer Packaged Goods - CPG companies can use design strategies to create products that are appealing to younger generations, which can increase brand engagement and sales.
2. Health and Beauty - The trend towards natural ingredients and an emphasis on promoting health and wellbeing can allow health and beauty companies to create products that resonate with consumers of all ages.
3. Design and Creative - Design agencies can leverage their expertise in creating visually interesting and experiential packaging designs to attract businesses looking to launch innovative products in the market.
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Related Examples
Innovative Natural Oral Care
The T20 Bamboo Toothbrush is Made From Bamboo
Watermelon Toothpaste Tablets
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Compact Pen-Like Teeth Flossers
The 'Morph' Floss Pen Keeps Fresh Floss Stowed Within
Smart Tech Toothbrushes
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Light Therapy Toothbrushes
Oralucent Patented a Blue & Red-Light Therapy Toothbrush
Predictive Teeth Whitening Tools
Colgate Illuminator Simulates the Patient's Teeth Whitening
Adaptic Electric Toothbrushes
The evowera planck O1 Features a Proprietary Propulsion System
4-in-1 Oral Care Systems
isso's Kit Includes an Electric Toothbrush, Polishing Paste & More
Minimalist Tooth Paste Collections
Better & Better's Tooth Paste Collection Offers a Subscription
Better-for-You Beverage Infusions
All Friends Beverage Infusions Enhance Gen Z & Millennial Drinks
All Friends Beverage Infusions is a line of juice and tea-based concentrates that satisfy consumer demand for great-tasting better-for-you beverages that are "low to no sugar and fortified with natural energy-boosting ingredients, antioxidants, vitamins electrolytes and contain no artificial sweeteners, flavors, colors, or preservatives." Targeted at Millennials and Gen Z, these concentrates were mindfully created to be craveable thanks to their refreshing flavors and clean ingredients.
The products can be found in flavors like Blueberry Chai, Strawberry Hibiscus, Mango Chili, Pineapple Ginger, Farmstand Lemonade and Black Tea, which can be prepared with everything from sparkling water and dairy-free milks to still and sparkling water. With this line, foodservice operators are given more operators greater options to serve customers who usually order water.
The products can be found in flavors like Blueberry Chai, Strawberry Hibiscus, Mango Chili, Pineapple Ginger, Farmstand Lemonade and Black Tea, which can be prepared with everything from sparkling water and dairy-free milks to still and sparkling water. With this line, foodservice operators are given more operators greater options to serve customers who usually order water.
Feb 23rd, 2022
Sources: prnewswire & shopallfriends
Trend Themes
1. Better-for-you Concentrates - Opportunity for disruption through development of custom concentrates for specific demographic groups targeting taste and health preferences.
2. Clean Ingredient Beverages - Opportunity for disruption through development of clean label beverage formulations incorporating energy-boosting ingredients and antioxidants to meet consumer demands for better-for-you options.
3. Personalized Beverage Options - Opportunity for disruption through development of customizable beverage options that blend concentrated beverage infusions with multiple bases and flavors to cater to individual preferences and health goals.
Industry Implications
1. Foodservice - Opportunity for foodservice operators to cater to Millennials and Gen Z customers with better-for-you beverage options that are low to no sugar and contain natural, energy-boosting ingredients that satisfy demands for clean-label products.
2. Beverage - Opportunity for beverage manufacturers to develop better-for-you beverages that cater to specific demographic groups, satisfy growing demand for clean-label products, and stand out from traditional beverage options.
3. Health and Wellness - Opportunity for health and wellness companies to expand their product line with better-for-you beverage options that incorporate energy-boosting ingredients, antioxidants, and vitamins with clean labels to meet consumer demands for healthier options.
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Wine-Inspired Cold Brew Teas
The Kaytea Sparkling Rosay Cold Brew Iced Tea is Rosé-Inspired
Unconventional Tea Pairings
Clipper Tea Suggests Pairings Like English Breakfast Tea & Roast Beef
Halloween-Themed Bubble Teas
Chatime and Red Bull Team Up to Launch the Peachy Hollow Beverage
Herbaceous Juice Beverages
Jamulogy's Beverages are Based on a Traditional Indonesian Drink
Nitrogen Capped THC Beverages
Singer Miguel Launches Multisensory CBD Drink Kalvara in California
Collagen Hair Growth Mixers
Nutrafol Launched the Collagen Infusion Beverage Mix for hair Growth
Hydrogen-Infused Health Drinks
H2 Beverages Unveils Two New Hydro Shot Flavors
Sophisticated Canned Vodkas Sodas
Belvedere Joins RTD Category with 'Organic Infusions Vodka Soda'
Small-Batch Barrel-Aged Beers
The Oakspire Bourbon Barrel Ale is Aged in Bourbon Barrels
Millennial-Focused Health Supplements
Walgreens Will Now Offer a Range of Hims & Hers Products
American pharmacy chain Walgreens has teamed up with telehealth brand Hims & Hers to expand its personal care products. The pharmacy will now provide shoppers access to a range of the Hims & Hers supplements and sexual health and wellness solutions, which up until now have been sold exclusively online via the brand's website.
The products will be sold at over 7,000 Walgreens locations throughout the United States. The new collaboration supports Hims & Hers mission to "destigmatize health-related topics" by making personal care products and medications more accessible.
So far, the telehealth brand has made a name for itself by targeting younger generations, offering them a convenient and affordable solution for purchasing health-related supplements and medications. Now, by partnering with Walgreens, the company will continue to expand its reach -- in particular, allowing it to make contact with a less digitally-inclined consumer.
The products will be sold at over 7,000 Walgreens locations throughout the United States. The new collaboration supports Hims & Hers mission to "destigmatize health-related topics" by making personal care products and medications more accessible.
So far, the telehealth brand has made a name for itself by targeting younger generations, offering them a convenient and affordable solution for purchasing health-related supplements and medications. Now, by partnering with Walgreens, the company will continue to expand its reach -- in particular, allowing it to make contact with a less digitally-inclined consumer.
Nov 10th, 2021
Sources: businesswire & walgreens
Trend Themes
1. Telehealth Partnerships - Partnering with established brick-and-mortar retailers, like Walgreens, can allow telehealth companies to expand their reach beyond online sales exclusively.
2. Personalized Health Supplements - Offering a range of personalized health supplements can target younger generations seeking convenient and affordable health solutions.
3. Destigmatizing Health-related Topics - Telehealth brands, like Hims & Hers, can continue to expand their reach by partnering with established retailers to make personal care products and medications more accessible and reduce the stigma surrounding health topics.
Industry Implications
1. Retail Pharmacy - Partnering with telehealth brands, like Hims & Hers, can allow retail pharmacies to expand their personal care product offerings and reach a younger, digitally-inclined consumer market.
2. Telehealth - Offering a range of personalized health supplements and medications online can target younger generations seeking convenient and affordable health solutions.
3. Wellness and Supplements - Partnering with established brick-and-mortar retailers, like Walgreens, can allow wellness and supplement companies to expand their reach beyond online sales exclusively.
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Related Examples
Millennial-Targeted Telehealth Platforms
Hims & Hers Partners with REVOLVE to Reach Younger Crowds
Male-Targeted Anti-Aging Creams
Hims & Hers Debuts Two Bespoke Skincare Products For Men and Women
Wellness-Focused Retail Credit Cards
The myWalgreens Credit Card Rewards Health-Focused Purchases
Rideshare Vaccination Partnerships
Walgreens and Uber Have Partnered for Easier Appointments
Same Day Retail Deliveries
Walgreens Launched Its New Two-Hour Delivery Service Across the U.S.
Retail Pharmacy Bank Accounts
Walgreens Scarlet is Arriving Exclusively at the Retailer
Millennial-Minded Investment Apps
The 'Wolfpack' App Helps Millennials Maximize Their Profits
Wolfpack is a free investment app that is designed to make it easier than ever for millennials to go about extracting the maximum value from their investments by leveraging the power of AI both to find new investment avenues as well as take full advantage of existing assets.
While there are undoubtedly several investment platforms and services available on the market, the fact of the matter is that many of them feature outdated interfaces or create the problem of over-loading users with information, making them difficult to use.
What's great about the Wolfpack investment app is the fact that it relies on AI-fueled technology as well as the tried and tested discussion board format, which allows users to crowdsource their information both from machine learning as well as regular human investors.
While there are undoubtedly several investment platforms and services available on the market, the fact of the matter is that many of them feature outdated interfaces or create the problem of over-loading users with information, making them difficult to use.
What's great about the Wolfpack investment app is the fact that it relies on AI-fueled technology as well as the tried and tested discussion board format, which allows users to crowdsource their information both from machine learning as well as regular human investors.
Dec 22nd, 2021
Trend Themes
1. AI-powered Investment Apps - Opportunity for investment apps to adopt AI technology for easier, efficient and more personalized investments.
2. Crowd-sourced Investment Platforms - Opportunity for investment platforms to include discussion boards or forums to enable human investors to share insights and learnings.
3. Simplified Investment Interfaces - Opportunity for investment platforms to streamline user interfaces by prioritizing essential information and minimizing clutter.
Industry Implications
1. Financial Services - Opportunity for financial services to provide innovative investment apps with AI, crowd-sourced knowledge, and simplified interfaces, targeting millennials and making investments more efficient.
2. Technology - Opportunity for technology companies to invest in creating AI-powered investment platforms and contributing in the development of simplified, crowd-sourced friendly interfaces.
3. Startups - Opportunity for startups to develop new investment platforms with innovative user-friendly and efficient features, incorporating AI and discussion boards.
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Related Examples
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
Photovoltaic Plant Investment Apps
This App Helps Users Invest In Solar Power Facilities
Grandparent-Specific Investment Apps
The EarlyBird App Helps Connect Long-Distanced Families
Eco Goal-Oriented Investment Apps
The 'FLIT Invest' App Requires No Account Minimums
Real-World Data Investment Apps
The 'Streetbeat' Investment App Offers Recommended Stocks
Stock-Ranking Investment Apps
The 'Rupt' App Makes use of Hedge Fund Info for Individuals
Secure Gold Investment Apps
The 'OroPocket' App Doesn't Require a Minimum Investment Amount
Real-Time Crypto Investment Apps
This App Offers Updated Data On Cryptocurrency Asset Performance
Low-Cost Investment Apps
The 'Dodl' App Targets New Entrants Into the World Of Investing
Zero-Dollar Glasses Promotions
Clearly Debuted Zero Dollar Frames in time For Valentine's Day
In celebration of Valentine's Day, Clearly -- the popular Candian online eyewear store -- recently released a new promotion, Zero Dollar Frames. On Valentine’s Day only, consumers can head to the brand's website to shop a selection of over 100 stylish frames -- all priced at zero dollars. Consumers simply need to pay the cost of their prescription and any additional lens features. Frames included in the promotion include the Clearly Basics Bertrand, the Clearly Basics Blackville, the Clearly Basics McAdam, and the Main and Central Railtown -- to name a few.
The new promotion from Clearly is sure to have a substantial influence on customer acquisition, brand loyalty, and brand perception among consumers, especially among Millennials.
The new promotion from Clearly is sure to have a substantial influence on customer acquisition, brand loyalty, and brand perception among consumers, especially among Millennials.
Feb 1st, 2022
Sources: clearly
Trend Themes
1. Online Eyewear Promotions - The trend of offering zero-dollar frames and other promotions for online eyewear purchases, particularly during holiday seasons, presents opportunities for brands to attract new customers and retain brand loyalty.
2. Price Transparency in Eyewear - The trend towards clearly advertising the true cost of eyeglasses, with companies such as Clearly charging zero dollars for frames but still profiting from the sale of lenses, disrupts traditional pricing strategies and could be applied to other industries.
3. Customizable Eyewear Options - The trend towards offering prescription glasses and lenses with personalized features and options, such as anti-glare coatings and blue light filters, gives customers more control over their eyewear choices and presents opportunities for innovative customization features.
Industry Implications
1. Fashion Retail - The eyewear industry represents a growing segment of the fashion retail industry, with customizable and affordable options like zero-dollar frames disrupting traditional fashion pricing and providing opportunities for innovative branding and promotions.
2. E-commerce - The online eyewear industry is disrupting traditional brick-and-mortar retail models, with zero-dollar promotions and other price transparency strategies highlighting the potential for e-commerce to offer cost-effective and customizable solutions for consumers.
3. Vision Care - The trend towards customizable and affordable eyewear options is driving innovation in the vision care industry, with opportunities for new technologies and personalized features that could disrupt traditional eyeglass manufacturing and pricing models.
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Related Examples
Bespoke Eyewear Brands
David Rose Launches New Chic Eyewear Label Called Rose & Co.
Carbon-Infused Eyewear
Pangaia Used Twelve's 'CO2Made' Technology to Create Eco-Friendly Shades
Futuristic Sporty Luxe Sunglasses
Louis Vuitton Unveils a New 1.1 Millionaires Eyewear Design
Eco-Friendly Forged Carbon Eyewear
Philippe Starck Biotech Eyewear Boasts a Nature-Inspired Design
Luxury Automotive-Inspired Eyewear
SPEKTRE and RUF Have Launched a Limited Edition Sunglass Line
Classic Motorsports Eyewear Styles
The Person Protector Sunglasses are Limited-Edition
Foldable Vintage-Inspired Sunglasses
Oliver Peoples Releases the Sheldrake 1950 Shades
Chic Eco-Friendly Eyewear
Hawkers Launches Diverse New Line of Sustainable Sunglasses
Commemorative Businesswoman NFTs
Shutterfly and Iris Apfel Launch Holiday CryptoCard Collection
Virtual Influencer Insurance Campaigns
This Campaign Uses Rozy to Reach Millennials & Gen Z
Oh Rozy is a virtual influencer with more than 21,000 followers on Instagram and on a daily basis, fans connect with the character and learn about her daily life. Now, this influencer is working with Shinhan Life, a newly-launched insurance agency in South Korea, on a campaign called Shinhan Life Adds Surprises to Life that specifically speaks to Millennials and Gen Z.
Rozy, South Korea’s first-ever virtual influencer, helps to add interest to financial investment markets by speaking the language of her young demographic. Rozy dances in various settings and her moves may look familiar to TikTok users because they were based on an analysis of the most popular dance moves—and the music for the ad got the same treatment.
Rozy, South Korea’s first-ever virtual influencer, helps to add interest to financial investment markets by speaking the language of her young demographic. Rozy dances in various settings and her moves may look familiar to TikTok users because they were based on an analysis of the most popular dance moves—and the music for the ad got the same treatment.
Jul 27th, 2021
Sources: designtaxi & instagram
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Trend Themes
1. Virtual Influencer Marketing - The rise of virtual influencers presents an opportunity for marketers to reach out to younger demographics through digital campaigns.
2. Insurtech Innovations - The use of virtual influencers in insurance campaigns presents an opportunity for insurtech companies to tap into a younger, tech-savvy market and disrupt traditional insurance marketing methods.
3. AI-powered Campaigns - The success of campaigns like Shinhan Life's virtual influencer insurance campaign demonstrates the potential for AI-powered campaigns to engage younger audiences with personalized, relatable content.
Industry Implications
1. Insurance - The use of virtual influencers in insurance campaigns presents an opportunity for insurance companies to modernize their marketing strategies and appeal to younger demographics.
2. Marketing - The rise of virtual influencers presents a disruptive innovation opportunity for marketing companies to explore new ways to reach younger audiences through digital campaigns.
3. Technology - The success of campaigns like Shinhan Life's virtual influencer insurance campaign demonstrates an opportunity for technology companies to develop AI-powered marketing tools that engage younger audiences with personalized, relatable content.
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Related Examples
Recyclable Outdoor Posters
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Millennial Mid-Century Furniture
Loft & Luv is a Millennial-Targeted Small Space Furniture Brand
Loft & Luv is a new small space furniture brand from Atlantic Inc. and it targets Millennial shoppers who are looking for designs that are both stylish and affordable. The curated collections from the brand share simple ways to elevate interior settings in an accessible way and they tap into popular styles so that shoppers can express themselves with quality purchases.
CODA is the first collection under the Loft & Luv brand and it pays tribute to the timeless style of the 50s and 60s. The mid-century modern silhouettes are accented by details like hand-woven rattan inlays, gold tapered hardware pulls and tapered wooden legs. The brand plans to follow the release of the debut collection with the MONTANA collection later this year.
CODA is the first collection under the Loft & Luv brand and it pays tribute to the timeless style of the 50s and 60s. The mid-century modern silhouettes are accented by details like hand-woven rattan inlays, gold tapered hardware pulls and tapered wooden legs. The brand plans to follow the release of the debut collection with the MONTANA collection later this year.
Aug 21st, 2021
Sources: prnewswire & theatlanticstore
Trend Themes
1. Millennial Small-space Furniture - The Loft & Luv brand targets millennials with affordable, stylish designs for small living spaces, indicating an opportunity for companies to tap into the growing demand for practical, yet stylish furniture.
2. Mid-century Modern Resurgence - The CODA collection from Loft & Luv pays tribute to the timeless style of the mid-century modern era, suggesting an opportunity for companies to capitalize on the trend by incorporating retro designs into their products.
3. Affordable Luxury - Loft & Luv's emphasis on affordability indicates an opportunity for companies to produce high-quality, luxurious furniture at an accessible price point for consumers who want quality without breaking the bank.
Industry Implications
1. Furniture - The launch of Loft & Luv marks a disruption in the furniture industry that may open up opportunities for brands that offer affordable, yet stylish furniture targeting Millennials who live in small spaces.
2. E-commerce - Brands that offer furniture specifically designed for small spaces and sell online have an opportunity to capitalize on the trend of urbanization and attract Millennial consumers who prefer convenient shopping experiences.
3. Design - Loft & Luv's emphasis on curated collections and mid-century modern style suggests an opportunity for designers to create practical yet stylish furniture that appeals to the functionality and aesthetic preferences of Millennial consumers.
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Mid-Century Millennial Furniture
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Cereal-Flavored Protein Bars
The Cinnamon Toast Crunch Protein Bar Has Two-Grams of Sugar
The Cinnamon Toast Crunch Protein Bar has been created by General Mills as a cereal-inspired snack bar for consumers looking to stave off hunger in a nostalgic way. The protein bar is a new take on the classic breakfast cereal flavor and is packed with 20-grams of protein and just two-grams of sugar to make it suited for those who traditionally incorporate high-protein snacks into their diet. The bar is likely to be a hit amongst Millennial and Gen X consumers who will be intrigued by the nostalgic nature of the snack that calls to mind simpler times.
The Cinnamon Toast Crunch Protein Bar is crafted with a multilayered formulation that gives it an array of textures for consumers to enjoy.
The Cinnamon Toast Crunch Protein Bar is crafted with a multilayered formulation that gives it an array of textures for consumers to enjoy.
Oct 22nd, 2021
Sources: csnews & generalmills
Trend Themes
1. Nostalgic Snacks - Opportunity to capitalize on consumers' desire for nostalgic snack experiences through innovative flavor combinations and packaging.
2. Protein Bars - Disruptive innovation opportunity through developing more protein bar flavors that cater towards nostalgic breakfast cereals.
3. Low-sugar Snacks - Opportunity to create low-sugar snack options while still maintaining great taste and flavor profiles.
Industry Implications
1. Food and Beverage - The food and beverage industry could continue to invest in product development of nostalgic snacks, such as cereal-flavored protein bars.
2. Fitness and Nutrition - The fitness and nutrition industry can capitalize on the popularity of high-protein snacks and develop more low-sugar options to cater to consumers' health preferences.
3. Packaging - The packaging industry has an opportunity to create unique packaging designs for nostalgic snack products that appeal to millennial and Gen X consumers.
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Social Media Wellness Resources
TikTok Introduces New Resources to Support Well-Being
TikTok, the popular short-form content platform popular with Gen Z and Millennial consumers, recently debuted new resources to support well-being. These include new well-being guides, an expanded guide on eating disorders, expanding search interventions, and strengthening notices for search results.
In addition, the platform will host a week of in-app activities that will offer "suggested tools and resources for mental well-being, including content shared by a range of TikTok creators and independent experts to learn about and explore important well-being issues." TikTok also announced it will be featuring curated content from its partner organizations that explore and discuss important well-being issues. The aforementioned app programming will run until September 16th.
As well being continues to be an important aspect of overall health, we can expect more brands to launch similar initiatives.
In addition, the platform will host a week of in-app activities that will offer "suggested tools and resources for mental well-being, including content shared by a range of TikTok creators and independent experts to learn about and explore important well-being issues." TikTok also announced it will be featuring curated content from its partner organizations that explore and discuss important well-being issues. The aforementioned app programming will run until September 16th.
As well being continues to be an important aspect of overall health, we can expect more brands to launch similar initiatives.
Sep 15th, 2021
Sources: newsroom.tiktok
Trend Themes
1. Well-being Resources - Brands can develop specialized well-being resources to support their consumers' mental health needs.
2. In-app Mental Health Activities - In-app mental health activities can be developed by social media platforms to provide users with tools and resources for improving their well-being.
3. Partner Organization Feature - Social media platforms can partner with organizations that explore and discuss important well-being issues to feature curated content on their platforms.
Industry Implications
1. Social Media - Social media platforms can continue to develop tools and resources to support their users' mental health needs.
2. Wellness Industry - The wellness industry can expand into digital resources and platforms to support consumers with their mental health needs.
3. Marketing Industry - The marketing industry can help inform and create campaigns that raise awareness for the importance of mental health and well-being resources.
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